ASUS Named on Fast Company’s Most Innovative List for 2010

Fremont, CA (Feb 18, 2010) — Fast Company magazine just announced its annual World’s Most Innovative Companies list for 2010 and named ASUS as No. 8 on their list in the Consumer Electronics category.   Fast Company praised ASUS for inventing the popular netbook category and states “It’s the company’s ‘Willy Wonka’ innovation philosophy that makes ASUS really cool—products that nobody ever dreamed of. …”

To create the Most Innovative Companies list, Fast Company’s editorial team analyzed information on thousands of businesses across the globe.  The team identifies creative models and progressive cultures that define the many forms of innovation that exist across the business landscape.

Having pioneered the netbook segment with its Eee PC™, ASUS continues to strive for innovation that will help to simplify and improve the quality of our digital life.  Steve Chang, President of ASUS Americas, stated, “We are honored to receive this recognition.  During the last two years, ASUS has brought numerous innovations to market which include the world’s first bamboo PC, the first tablet netbook and the first real 3D notebook.  In the near future, our highly anticipated Eee Keyboard PC™ and NX90 will become available to provide consumers with a new exciting digital experience.”

Fast Company’s Most Innovative Companies issue (March 2010) is on newsstands now, and is online at