Nvidia has raised the price of its Shield TV Pro to $299.99, up $100 from its 2019 launch price, citing rising component costs, including memory. The company has also discontinued the less expensive standard Shield TV, leaving the Pro as its only current Shield streamer. The hardware itself has not received a major refresh.
Key takeaways
- The Shield TV Pro now costs $299.99, a 50% increase from its original $199.99 price.
- Nvidia says the change reflects industry-wide component cost increases, including memory.
- The $149.99 standard Shield TV has been discontinued; the Pro remains the sole Shield model.
- The Pro retains its Tegra X1+ processor, 3GB of RAM and 16GB of storage.
A higher price for familiar hardware
The new price took effect October 2, 2026. Nvidia told Ars Technica that component costs, including memory, have risen substantially across the industry. The company has not announced hardware upgrades alongside the price change, so buyers are paying more for the same core configuration introduced in 2019.
That makes the increase notable for hardware buyers: a 50% jump is substantial for a device nearing seven years on the market. Nvidia continues to manufacture the Pro, rather than selling only remaining inventory, leaving it exposed to current component costs.
The Pro is now the only Shield option
Nvidia has ended production of the standard Shield TV, which launched at $149.99 and had become difficult to find. Its removal leaves the Shield TV Pro, originally $199.99, as the only model in the lineup. Availability at retailers may vary, and some listings could still show older pricing or limited stock.
The Pro’s combination of features helps explain its enduring appeal among streaming and home-media enthusiasts. It has two USB 3.0 ports, Gigabit Ethernet and support for external storage, along with Plex Media Server functionality. Those features make it useful for local media libraries and setups where a typical streaming stick offers fewer options.
Still capable, but increasingly expensive
The Tegra X1+ system-on-chip, 3GB of RAM and 16GB of storage power 4K HDR playback, Dolby Vision, Dolby Atmos and AI-enhanced upscaling. The box also supports GeForce Now cloud gaming and Android games. Nvidia has continued software updates for the Shield line, though the underlying platform and hardware are dated compared with newer devices.
For PC and gaming enthusiasts, the Shield remains a distinctive living-room device rather than a straightforward low-cost streamer: its ports, media-server capabilities and gaming services set it apart. But at $299.99, buyers will need to weigh those features against the age of its hardware and the lower prices of more conventional streaming boxes. Nvidia has not announced a replacement model.
Via VideoCardz