If you’ve been building computers for a while you definitely remember 3dfx, their graphics cards, and of course those awesome advertisements. 3dfx went bankrupt in 2000 and was acquired by NVIDIA. Well a Twitter account claiming to be the official account for 3dfx Interactive is saying that the brand is returning after 20 years.
Statement on the return of 3dfx. pic.twitter.com/KKsFmAxLAG
— 3dfx Interactive (@3dfxofficial) August 4, 2021
In the announcement it states that Jansen Products, an investment company in San Francisco, has acquired the assets of 3dfx on July 23rd and is currently in the process of trademarking the 3dfx name. The also say that 3dfx is scheduled to return this winter with new graphics cards and will expand into other products relating to smartphones, smart TVs and sound systems.
Doing some simple searches on the 3dfx Interactive trademark as well as Jansen Products brings up nothing. Obviously this is a joke, but a rather good one. The feeling of nostalgia is big within the gaming community and even just seeing the 3dfx logo brings back memories of their famous Voodoo lineup of graphics cards.
For those who are still not convinced this is a joke keep in mind that developing a modern GPU takes a very long time and a massive R&D budget. Look at how long its taken Intel to develop their own GPU. So the idea that they will “return this winter with new graphics cards” is the biggest tell this is a joke.
The only other thing we could think of is if 3dfx could be another add-in card partner for NVIDIA, much like MSI, ASUS, Gigabyte, and others who buy GPUs from NVIDIA and build their own boards.
For those who want to take a look back of 3dfx graphics cards we have a great article going over their history, graphics cards, and more!