If you are in the business of technology, it’s important to have a marketing strategy that effectively supports your goals. In today’s highly competitive climate, your brand has to be visible enough to attract and convert new business opportunities.
Whether you are developing mobile apps or providing IT consultancy services, you need to leverage certain strategies for promoting your offers. This boils down to the kinds of marketing techniques you are using for your brand. On that note, here are some of the best ways to market your tech offerings:
- Reaching out through social media
Any marketing campaign isn’t complete without social media. This comes as both B2C and B2B buyers expect more personalized communications coming from vendors. However, it’s important to know that not all social media channels are compatible with your industry. Since you are in the tech sector, you will need to use platforms that allow you to interact with decision-makers. If you are planning to reach out to C-level executives, you might want to focus more on using LinkedIn for marketing your brand.
- Sharing knowledge through blogs
Aside from personalized interactions, you can also use blogs for raising brand awareness and building industry credibility. You can never go wrong with blogging when it comes to helping buyers decide. In fact, companies that publish blogs produce 67% more monthly leads than those that don’t, according to Demand Metric.
With its high ROI and the quality engagements it provides, blogging should be your number one priority when it comes to generating interest and increasing sales. The only tradeoff, however, is the painstaking process of writing blog content that your audience will want to read.
Extensive market research goes a long way, so it’s best to take your time looking for topics that are worth exploring. You can start by weighing in on important innovations in your niche. If your tech company specializes in cybersecurity tools, you can write about how important it is for executives working remotely to secure their home connections and secure their PCs from ransomware.
- Starting an email campaign
When it comes to nurturing potential tech customers, email is the most effective channel. This is because likely buyers want to know more about what a company offers before purchasing.
With that being said, you might want to include a newsletter component to your tech marketing campaign. You will be able to deliver personalized messages containing special offers and links to additional resources. You can use platforms like MailChimp and ActiveCampaign to support your email campaign and position your brand front and center.
- Video marketing
While not new, video marketing is making rounds as an effective marketing channel that tech companies will need to leverage. For one, they can create helpful video tutorials or reviews that are easily across different social media platforms like Facebook or LinkedIn. However, creating great videos for promoting your tech products takes time. You also need to spend a lot of resources to conceptualize, shoot, and put together high-quality videos.
You might want to consider hiring a professional marketing company to help you come up with video ideas. Moreover, you also need a digital marketing team like SerpAlliance Marketing Agency to optimize your videos for greater visibility on YouTube.
Promoting your products is essential for keeping your tech business afloat. With these strategies, you can find greater opportunities in an industry that keeps on growing.