Useless words, meaningless phrases, and redundant sentences can deteriorate the content quality of your website. These are crucial mistakes that can defeat the purpose of your content marketing campaign.
First impressions last. You invest money to increase the number of followers on your company’s social media pages. A company like Famoid provides adequate followers who share your website and promotional content with others. But when the viewers come to your website, they feel disappointed. The content is not up to the mark, thus making a bad first impression. If you don’t want that to happen, here are some of the words and phrases you should avoid when crafting your content.
1) Believe and think
People love to read facts. They don’t usually pay attention to vague thoughts. Never use “think” when you want to convince your reader about something. The same goes for the word “believe.” It creates ambiguity in the minds of the reader. For example, you want to say that your company produces excellent taps. Don’t write, “We think we make the best taps,” or “We believe we produce high-quality taps.”
This usually clogs your content without taking it anywhere. If you want to say something like “really” big, you need to be precise about it. The audience would like to know how big it is. What is its size? Qualify what you write. “Really” exaggerates something. It is better to give readers accurate information instead of beating around the bush.
3) In order to
This is probably one of the most used phrases in content marketing. For example, “You need to share the video in order to win a discount coupon.” You can easily make it shorter by deleting “in order” from the phrase. It will still mean the same. “You need to share the video to win a discount coupon.” Sounds better, right?
4) A lot
This is quite similar to “really.” It makes your sentence vague. Your audience will not understand what you want to mean. For example, “Our new summer collection looks a lot different from last year.” What makes this collection different? What if the audience doesn’t know about last year’s collection? Don’t expect your audience to do their homework. You should be the one to feed the information they need. Try replacing “a lot” with facts that will help viewers understand the difference.
What do you relate to when you use the word “stuff” in your content marketing campaign? For example, you create a title, “Stuff to know before visiting Australia.” What stuff are you talking about? “4 travel tips to know before visiting Australia.” Isn’t this more accurate about what you want to discuss?
This is a teaser for readers. And it doesn’t work in your favor. You need to be specific about the frequency involved in “often.” For example, you shouldn’t write, “We often announce giveaways every year.” Instead, “We announce giveaways four times a year” fits better, informing the audience about the frequency of the offer.
Small mistakes in your content can create significant problems in your marketing campaign. Make sure you avoid these words and phrases for a better response from your target audience.