Content marketing is more popular than ever. More companies are creating their own content to educate audiences, and one of the most innovative ways to market your brand is with infographics.
Infographics reach consumers effectively because they appeal to the eye and make complicated information easier to understand. But they will work only if the content and appearance are aligned with the intended audience.
Below are some practical ways to use your infographics to build your brand. Talk to your IT and software development teams about how they can incorporate infographics into their efforts to build your brand.
Keep Infographics Simple
There are good infographics and bad ones. The good ones are simple in design and are easy for prospects to digest. Many experts note that infographics work best for sharing information about services, business facts, or product highlights.
Infographics empower viewers to see vital information without any filler. But great infographics are usually animated and fun, so tell your staff to get as creative as they can!
Explains Complex Information
Good infographics explain complex information in ways that people can understand. Your content creators need to put each idea into a step or unit. The ability to make the learning point visual enables potential customers to grasp the point or process.
Shows The Strength Of Numbers
Numbers are how we show value, but the importance of their meaning may be underrated. For example, data shows that infographics work well for equity crowdfunding because there’s a better conversion rate among an investor audience that doesn’t have an offline connection to that brand.
Can Tell Any Story
An infographic can tell any story if you design it properly. The best way is to start each infographic from scratch. You probably shouldn’t use an infographic template and put new information into it. This makes it much more likely your infographics will become repetitive and boring.
Instead, start with a blank canvas or screen. Be as creative as possible with each new graphic. Complete the canvas with a visual hierarchy.
The most critical idea should stand out to the viewer when you look at the entire infographic, and the rest of the content points toward the big picture. Instruct your team to create a series of simple, small infographics instead of one complicated one.
Make A Complex Topic Understandable
Infographics can be used to explain almost anything. But they often work best when the topic is complex. When a subject entails many steps, using an infographic can be an excellent way to break it down into digestible pieces.
For example, you can use an infographic to explain the critical components of a software development process. It may involve many complex steps, but a good infographic can make that series of procedures clear to the lay reader.
Encourages People To Share Your Company Content
Statistics show that consumers share visual content. Most of us can understand the reason: It’s easier to digest content when it’s presented with graphics and images than text alone.
Research shows that content with visuals will be shared much more than just copy. Plus, infographics are shared the most of all visual content.
But if you want your infographic to be shared, you have to design it with the effective content.
Generates Links to Your Site
Great infographics have color and organization so they appeal to the eye. If the content appeals to your audience, you’ll get many inbound links.
The more inbound links you have, the more potential that eyes will be drawn to your content and website. Research shows that visuals with colors increase the likelihood of content being read by 80%.
The above information illustrates how effective infographics can be in online marketing. Are you ready to start using them now?