Have you recently started a new brand and are looking for new and different ways to market it to your target audience? Have you starting thinking about using socials media but are too sure which one would be the best for your brand?
Twitter is well known as one of the most popular and longest standing social media platforms out there having been launched all the way back in 2006 and standing the test of time, and over the years managing to amass over 300 million active daily users, making it one of the most used social media platforms around.
Twitter is a popular social media platform that allows you to see what’s happening in the world. It can be used for many purposes, one of which is to market your business. This is exactly why so many brands are making use of it for their businesses. Advertising and marketing has changed over the years and everything seems to have moved online making it essential for businesses to use social media as a part of their marketing strategy. Twitter has always been the first choice for most brands, and here are a few reasons why.
Reach a wide audience
One of the biggest perks of moving away from traditional market and more towards social media marketing is that it typically allows you to reach a much larger audience. as mentioned earlier, twitter has an active daily user ship of over 300 million people making their audience incredibly large. Although you won’t be able to reach all 300 million of these people just the sheer fact that there are so many potential people to market to is incentive enough to make use of twitter.
Within the audience of Twitter you have niche audiences which can be more targeted towards the kind of content you will be posting and the products you will be promoting. This works even better when using a growth service, like Twesocial, to get engaging Twitter followers. Unlike traditional marketing, you have a global reach to this specific target audience when using twitter and you aren’t restricted to just your local area meaning that your reach is incredibly wide.
Learn more about customers
Twitter is a great place where you can learn a whole lot about your customer base and what it is exactly that they like to see and what they would like to purchase. Making use of twitter marketing for your brand is a fantastic way to do a bit of research about the demographic that might enjoy your products and is an easy way to get feedback from your audience and customers.
Not only can you get this feedback or constructive criticism from your audience but you can also see you analytics and discover what kind of content is best received by the audience, what time the content is most engaged with by the largest part of your audience, and just how much engagement you receive in general. All of this information is a fantastic aid to help grow your business.
Increase brand awareness
Brand awareness is essentially how easily recognizable your brand is or how easily people can recognise or recall you brand. Obviously, it’s easy to say that the better your brand awareness the better or more popular your brand. However, it’s not just about traditional marketing to get to this point. Being recognizable is about being in people’s faces constantly and by marketing you brand on twitter you are doing just this.
Twitter is a great place for and business or brand to increase brand awareness, to new Twitter followers, because posting can happen constantly all day long and it is targeted to a specific audience who is most likely interested UN that content or brand.
Customer service
With everything moving online, customer service is becoming more and more important as the ability to just walk into a store and talk to a manager slowly drops away. When it comes to customer services everyone think of the basic like email and a call line, but why not use twitter? Twitter has many channel in which people can be in direct contact with businesses such as direct messaging, comments, or even tagging people in their tweets. This is a fantastic way to extend your reach to the audience and make you customer service line that much more convenient to reach.