Disruptive Innovation in the Technology Space: How to Keep Up with Change

The technology space is always changing. If you want to stay ahead of the curve, you need to be disruptive. In this blog post, we will discuss what disruptive innovation is and how you can use it to your advantage in the technology space. We will also provide examples of companies that have used disruptive innovation to succeed in the tech industry.

What is disruptive innovation?

Disruptive innovation is a term that was first coined by Clayton Christensen in his book The Innovator’s Dilemma. It is defined as “a process by which a smaller company with fewer resources can successfully challenge established incumbents.” In the technology space, disruptive innovation typically refers to companies that introduce new products or services that are significantly better than what is available today. For example, Google created a search engine that was faster and more accurate than existing ones at the time.

dissruptive tech

How to use disruptive innovation in your business

Disruptive innovations can be used by businesses to gain an advantage over their competitors. This may include creating new markets for products or services, or disrupting existing markets by introducing a new product that is significantly better than what is currently available.

Some tips for using disruptive innovation in your business:

  • Think outside the box: Don’t be afraid to experiment with new ideas.
  • Focus on the customer: Make sure you are solving a problem that people are actually trying to solve.
  • Be relentless: Don’t give up until you have a product or service that is ready for market.

Examples of disruptive innovation in the technology space

There are many examples of disruptive innovation in the technology space. Here are some notable ones:

  • Google: Google was founded in 1998 as a search engine that was faster and more accurate than existing ones at the time. It is now one of the most profitable companies in history with a market cap over $200 billion dollars as of 2017.
  • Apple: Apple was founded by Steve Jobs, who wanted to create a computer that was easy for anyone to use and understand (instead of just engineers). Apple’s first product, the Apple I, was a failure. However, with the release of the Apple II in 1977, they became a major player in the computer industry.
  • Netflix: Netflix was founded in 1997 as a DVD rental service. In 2007, they introduced their streaming service which allowed users to watch movies and TV shows online. This disrupted the traditional movie rental industry and paved the way for other streaming services like Hulu, Amazon Prime Video, and Disney+.
  • Uber: Uber was founded in 2009 as a taxi service that allowed users to request rides from their mobile phones. This disrupted the traditional taxi industry by creating an entirely new market with no incumbents. In 2017 they launched “UberEats” which allows users to order food from restaurants without having to leave their homes.
  • Airbnb: Airbnb was founded in 2008 as a website that allowed people to rent out their homes or apartments for short periods of time (usually less than 30 days). This disrupted the traditional hotel and motel industry by creating an entirely new market with no incumbents.
  • Coinbase: Coinbase was founded in 2012 as a cryptocurrency exchange that allows users to to buy Litecoin, Bitcoin and other cryptocurrencies. They have since become one of the largest exchanges and are disrupting the finance space.


Disruptive innovation is a great way for businesses to gain an advantage over their competitors. It can be used in any industry, but it’s especially useful when there are no incumbents and you want to create a new market for your product or service. The examples above show just how powerful disruptive innovations have been throughout history.