It looks like NVIDIA is planning to release a fix for the GeForce GTX 970 memory allocation issue. An NVIDIA employee posted an informal statement on the GeForce Forums saying that the company is working on a driver update that “will tune what’s allocated where in memory to further improve performance.”
The NVIDIA employee also made the point to say that the GeForce GTX 970 is still the best performing graphics card at its price-point, but if users are not satisfied with their purchase that they should return it for a refund or exchange.
Source: GeForce Forums via TechPowerUp! | News Archive