We talked about the pricing woes of AMD’s Radeon RX Vega 64 graphics card yesterday. It seems the $499 price was only for a select number of units per retailer. With those stocks of cards depleted the price of the cards have skyrocketed! There is a huge demand for this card not only by gamers, but miners as well. Well it seems that supplier-level pricing has been adjusted after the initial launch as well, with retailers paying $675 per Radeon RX Vega 64 graphics card.
The leaked invoice that you see above shows that distributors (entities that supply inventory to retailers) have inflated prices even at their level. The distributor in question is San Jose-based distributor, Ma Laboratories Inc. who is charging $675 per unit for a reference-design (not limited edition) Radeon RX Vega 64 SKU.
When you think about it the distributor should sell the card at a much lower price than the $499 MSRP so the retailer can make up the margin, but I guess that is not the case here. We would think that the higher up the supply-chain the more control AMD has, they are in a much better position to control pricing at the distributor-level than at the retail level. If distributors are allowed to inflate prices without any repercussion we could see the price of the card continue to go up.
We will just have to see how far this goes, but after not being able to out-perform NVIDIA’s GTX 1080 Ti, a year later, this pricing thing is not helping AMD at all.