Social media marketers must do thousands of tasks daily, from content creation and publication to analytics, SMM listening, and reporting. This can very quickly result in some major headaches.
Thankfully, there are a slew of fantastic social media management tools at your disposal. These tools exist to help you optimize your operations, save time, and ensure that the correct audience receives your content at the right time.
How do you choose which product to use, though? There are enough high-quality social media management tools available to cause decision paralysis. In this article, we aim to show you a few of the best to assist you in deciding which is ideal for your company.
Hootsuite
Over 15 million people and more than 800 Fortune 1000 firms use Hootsuite, making it the most popular social media management platform in the world right now. There’s a very good reason for its popularity: it’s an all-in-one platform that lets you curate and plan content, track social ROI, execute social media marketing, and more.
Sprout Social
We chose Sprout Social as the best option for organizations because of the variety of scheduling tools and data they provide, their mobile app for iOS and Android, and their sponsored promotion tools to help you efficiently promote your posts. A 30-day free trial is included with any of Sprout Social’s services, which is a significant bonus. If you’re not sure if this software is worth buying, this free trial lets you test it out for a whole month.
Sendible
Because of the variety of platforms with which it may be used, we chose Sendible as the best option for integration. You can link Sendible with Meta, Twitter, Instagram, LinkedIn, Google My Business (GMB), YouTube, WordPress, Canva, , Google Drive, and many other services as a Sendible customer. Sendible can integrate with 17 different platforms or tools in total.
Social Pilot
For businesses that need economical social networking software for multiple users, SocialPilot is the best alternative. For $42.50 per month, their Small Team plan allows up to three users to gain access.
Be advised that the number of posts you can publish per day is limited in SocialPilot’s plans. Their Professional plan allows you to make up to 200 posts per day, while the Small Team plan allows you to make up to 500 posts per day and the Agency plan allows you to make up to 1,000 posts per day for all of your clients.
CoSchedule
CoSchedule is a renowned marketing calendar and a social media management tool. With this service, you can manage and collaborate with your team to create social media posts, content, events, and tasks.
CoSchedule has the distinct advantage of allowing marketers to manage all of their initiatives (social media, content, events, emails, and so on) in one place. Their ReQueue tool lets you find the best publication times and automatically fill your social media schedule gaps with your best content.
Crowdfire
Crowfrire is being born anew, what with adding a ton of new features to its toolkit. It now allows you to manage your Twitter account (follow and unfollow) and suggests articles to share in addition to scheduling content.
Where Crowdfire differs from most other software of the same ilk is that it allows you to connect your blogs, YouTube channels, and online stores, and it makes social media postings for whatever change you make.
SocialBee
SocialBee is a social media management tool that attempts to help you generate more leads with less work. Its main features let users create, organize, and share content across a variety of social media networks, including Facebook (Pages, Profiles, Groups), Twitter (Profiles), LinkedIn (Profiles, Pages), Pinterest (Boards), Instagram (Profiles), and even Google My Business.
One of SocialBee’s most popular features is recycling evergreen content while keeping it fresh by employing post variations. You may use SocialBee to post frequently while maintaining a well-balanced content mix across all of your channels. More than that, SocialBee’s high-quality support is a significant asset.
Tailwind
Tailwind is a Pinterest and Instagram social media management platform. Tailwind advises on enhancing your Pinterest and Instagram success in addition to letting you schedule posts, monitor interactions, and measure results.
Tailwind is ideal for Pinterest and Instagram marketers because it includes capabilities unique to these visual platforms, such as Pinterest content promotion and Instagram user-generated content management.
Conclusion
Social media management tools are made to meet various needs, and which one is best for you is determined by your social media goals and needs. Even though this list only scratches the surface of the vast ecosystem of social media management tools, we hope you find at least one tool on it that might suit your needs.