The internet has brought us many things since it first shot to the forefront of society. We are able to email anyone we like at just the touch of a button, get all of the latest smartphone updates and keep up with breaking news from across the globe with ease. However, all of these marvels pale in comparison to the golden egg of the internet era- social media. There are a lot of platforms in todays society that more and more people are using every single day, and social media epitomises them all. Nearly everyone uses social media, with over 2 billion people actively using Facebook alone. The impact it has on society as a whole is clear for all to see, and it’s not hard to see why.
More and more people are being influenced by social media, and that’s why so many big names and companies make it their primary goal to bolster their accounts as much as possible. If you have a good social media following, chances are you’ll be successful as a brand overall. However, this is a lot easier said than done. There are a lot of factors that go into creating a big social media account, and a lot of people aren’t quite. Even if you do have a large following, you’ll need to know how to keep your followers interested and how to appeal to them- but we’ll save that for another day. Today, I’m going to talk to you about all of the best ways to boost your followers and your social media profile.
Now, I know all about social media myself. I have a number of accounts myself (Facebook, Twitter, Instagram, etc.) so I’m pretty well equipped as to how they all work. I’m also part of the golden generation which grew up with social media, and me and my friends discuss it on a regular basis. I know what appeals to people of all ages and all different kinds of users, and I know how to gather a pretty good following. However, the tactics for me getting followers and you as a brand or company aren’t quite the same. That doesn’t mean they aren’t linked, however, and I can apply my knowledge in a number of ways.
The first thing you should be doing to get more followers is simply making as many accounts on different platforms as possible. If you are a business, for example, you’ll be able to link your accounts together and gather a bigger fanbase on all of them at the one time. Think of it this way; if someone likes your Facebook page and likes what you’re posting, they’ll probably have a look through your page as a whole. If you then have a link to your Instagram page, they’ll be more likely to give it a click and follow you on there. Once on Instagram, you could post a photo telling people to like your Twitter page and therefore you’ll gain new followers on three different platforms all in the one go. It’s a great way to bolster your overall social media presence without going too overboard.
You could also try to work with a company that’ll help you get followers. You’ll work with them to figure out the kinds of followers and clients you’re hoping to acquire for your pages and they’ll work with that to get a good formula going. You’ll pay them a bit of money and they’ll work hard to build up your online profile; they’ll tend to be real experts and will know exactly how to get every follower they can for you. In effect, you’re paying for a bigger social media following. This is often frowned upon by it can be a really great way to build up your presence, and if you want to check out a site to help you on this front check out socialmediadaily.com.
On the other hand, you could be trying to focus on specific social media platforms. There are a lot of different ways to try and build up followers on specific accounts, and one of the most potent sites to do this on is Instagram. There are a lot of ways to build up a good following on Instagram, but one of the easiest with a proven success rate is the use of hashtags. These are really easy to use and you simply insert them in the caption of your posts. They tend to relate to your post and its themes, but if you’re trying to appeal to wider audiences they really can include whatever you want them to. A simple example would be if you were a flower salesperson with an Instagram account and you want to promote your flowers to people outwith your followers. In the caption of a post, you could include “#flowers #buyflowers” which will then show up on a public list of photos. More people will be more likely to see your post and therefore more people will be likely to follow your account, slowly but surely building up your account.
Another great option could be to pay for advertisements on social media. This may cost a fair amount, especially if you want to be seen by a lot of social media users, but it could benefit you greatly in the long term. This is particularly the case if your social media accounts really benefit you as a business or as a person online. By paying for advertisements, much more people will be likely to see you on their news feeds, be interested by your content and proceed to follow you. As long as you have a solid business plan in place and know you can afford the costs, it could be a really great option for you. There are a lot of different ways to boost your online profile, and these methods will only grow in importance in years to come. By starting now you’ll make sure you’re getting a head-start on your competition.
