All businesses have a mobile audience regardless of the industry they operate in, and catering to this ever-growing audience is a crucial task they all must face. Not doing so could result in them damaging their brands and upsetting their consumer bases.
Should you own a business, it is absolutely pivotal that you cater to your mobile audience. By making life as easy as you can for every one of your consumers, they’ll be sure to return to your business and refer your services to their friends time and time again.
Here are two ways businesses can cater to their mobile audience:
Make your website mobile responsive
Most of your consumers will head straight to your company website whenever they are in need of information regarding the products and services that you offer. To guarantee that you aren’t alienating the portion of your consumer base that accesses your site via their mobile devices, you must make sure that your website is mobile responsive. This means that your site is not only easy to navigate on smartphones and tablets but is as clean and professional-looking as your desktop site.
To ensure that this is the case, it may be best to align yourself with a web design agency that offers mobile design services as standard. The professionals that you partner up with in this instance will guarantee that your site is never culpable of being deemed unfriendly for mobile users. As a result, you won’t have to worry about your site pushing your mobile traffic away and into the hands of your competition.
Embracing email marketing
Email marketing may be the oldest form of digital marketing, but it has enjoyed a renaissance of sorts in recent times thanks to mobile technology. This is because of the simple fact that people are now, for the most part, accessing their emails and opening their messages via their mobile devices.
If you want to take your business to your mobile audience, then you should have no qualms in embracing mobile-optimized email marketing. Whatever you do, ensure that you are producing emails that are easy to view and engage with on mobile devices.
To create mobile-friendly emails, you must:
- Keep your subject lines short
- Only ever use single-column templates
- Don’t go over 600 pixels in width
- Use larger font sizes
- Display smaller images
- Make your call-to-action (a button that leads your consumers in a certain direction) easy to distinguish and click on
- Avoid menu bars at all costs
- Never stack your links
- Be sure to test your emails on multiple devices before sending them out
If you want your business to turn over a substantial and sustained profit for years to come, you will have to cater to your mobile audience. If you don’t, you can be sure that new customers will have no qualms in finding another business that offers them exactly what they want and need in an instant. By not catering to your online audience, not only would you be losing custom, but you’d also be handing it straight to your competitors.