Running a business these days can be incredibly challenging with all the competition around. That makes it necessary for every business owner out there to try to do as much as possible to attract more customers.
Since technology is a big hit in attracting more consumers, digital signage can definitely put you on the right track. But you’re probably well aware of that because you are here to find out how to get started with the process.
Fortunately, it’s not complicated at all. You need some hardware and software to get started. The software you can get from Raydiant. As for the equipment, check out the things below.
Purchase a Suitable TV
You might already be aware that the primary aspect of a digital signage system is a screen. If you don’t have even a single high-definition screen in your physical business location, then you may not be able to unleash the full potential of digital signage.
Pick the Right Screen
First thing, you need to pick the right tech when you go to purchase a TV. Since there is a large variety available to you nowadays, you need to choose the best one.
Getting just an LED is not good enough. You need to purchase a commercial-grade LED to make sure it can survive the long hours. A commercial-grade LED will also be better at heat dissipation and keeping the energy consumption to a minimum.
You will need to connect the screen to a media player, which means that it needs to have a VGA or HDMI input port. It would be great if you also looked for TVs that allow horizontal and vertical displays, which will offer you more flexibility with your digital signage.
Know Your Sizes
When deciding the right sizes of the screen, you need to consider the distance between the screen and the viewers, the content that will be displayed on the screen, and the format you will use to display the content.
To give you a general idea, you should go for a 42 inch TV if viewing distance will be a maximum of six feet. The largest size you can look for is 70 inches, and that would be perfect for a range of 10 feet. Anything more or less will not be suitable.
Media Player
Once you have a screen, you will need to get the right media player to get your content on the TV.
A media player is a piece of equipment that will show your content on your desired screens, and the software will allow you to create that content. Sometimes you need to purchase these things separately, but you can also find a two-in-one package deal in some places. You can go back to the start of the article for that.
High-Speed Internet Connection
Once you have the screens, media player, and software, you need to look for an internet connection that can offer high uninterrupted speed.
While you could’ve done these things using simper methods a few years ago, everything is much more advanced nowadays, and the internet is right in the middle of it. The software and media player you may use for your digital signage might need a stable internet connection to get all the content from the cloud.
If your internet speed isn’t the best, then your customers might not be able to see the content properly because of buffering, lagging, and pixelation issues.
Now that you understand its importance, avoid putting the screen someplace where your internet lines are clearly visible. The fewer wires you have exposed in front of and around the display, the more powerful your presentation will appear on the TV.
Putting It to Work
If you feel a little jumbled about the entire operation, then you need to worry much about it. When you pick the right service to provide the software and the tools for your digital signage needs, you can request them to send a team of experts to set everything up for you.
In a digital signage system, every piece of the puzzle is crucial for getting your content on the screens the way you want it. That’s why you need to consider your options very carefully and choose the right service for the job.