5 Amazing Tools for Optimizing Your Email Marketing Campaigns

Looking to level up your email marketing game? Check out these effective tools to help you create better email marketing campaigns.

This year, 293.6 billion emails will be sent and received.

While email isn’t as fast as SMS messaging or a chatbot on your website, email campaigns can still serve as a great lead generation tool.

Curious to see what you should be using to get the most out of your campaign? Here are five of the best (and most affordable) email marketing tools available today.

  1. MailChimp

Kicking off our list is one of our personal favorite email marketing platforms, MailChimp.

MailChimp may not be the newest tool on the block, but it’s still one of the most affordable and accessible options for businesses of all sizes.

Plus, their in-platform options like A/B testing and easy formatting ensure that even if you’ve never run an email campaign before, you can get great results.

  1. PieSync

As great as MailChimp is, they’re still looking to make money. As a result, it can be tricky to use MailChimp in conjunction with other platforms like Hubspot.

That’s where PieSync comes in.

PieSync seamlessly integrates your Hubspot and MailChimp account into one easy to manage dashboard, so there’s no more switching between windows to sync your contacts.

One press of a button is all it takes to start a HubSpot Mailchimp sync. Within moments, you can sync and edit your entire contacts list!

  1. Litmus

The tricky thing about email marketing is that, even with A/B testing, it can be hard to see just how well your email will perform.

While Litmus can’t give you a glimpse into the future, it can help you better predict your results.

Litmus is a one-part design platform and one-part testing application. Drag and drop your images, write up some text, then format your email to your heart’s content.

You can even include buttons to make your CTA more effective.

  1. Grammarly

There’s nothing more embarrassing than hitting the ‘Publish’ button on your brand new campaign only to realize there’s a huge typo in the subject line.

Suffice to say, it can make your company look pretty bad.

While you should always proofread your work, let Grammarly serve as your second set of eyes.

Grammarly is a free web app that checks your text for readability, spelling, and grammatical errors.

There are even options that allow you to choose your regional dialect. For companies with an international clientele, this seemingly small detail can mean quite a bit.

  1. ActiveCampaign

You have the tools needed to craft a brilliant email. But what happens when you need to see how your campaign is performing?

ActiveCampaign allows you to track the results of your campaign while integrating with your CRM and customer service platforms.

So not only can you check your campaign’s results, but you can use ActiveCampaign to respond to eager customers after they receive your great email.

Take Your Email Marketing to the Next Level with These Great Tools

There you have it, five of our favorite email marketing tools. We know that every penny counts, so we’ve made sure to include as many free options as possible.

And though ActiveCampaign and Litmus aren’t free, you can check them out for yourself by signing up for a free trial.

Want more info on the best marketing tools? Then be sure to keep checking back with our blog!

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