Virtual and augmented reality technologies are breathtaking. Due to the development of VR and AR technologies at the expense of gaming giants, these techs received a broader application in a sphere that goes far beyond entertainment. This website will provide you with an overview of VR software development and its use in a variety of business domains. A bulk of the latest advances in the field of VR inspired us to gather these 5 opportunities that will shape the future of virtual reality for business over the next couple of years and may inspire you to build your own innovations.
Visual Data Management
Augmented reality helps to translate digital information into a more easily perceived visual and make the process of perceiving information more interactive. Virtual reality allows you to make a presentation anywhere, to show how the object will look from all sides and change the perception of the content you present.
Mariott used the power of VR to promote its services. Last year, together with Framestore studio, they presented The Teleporter project – booths with the Oculus Rift and a simple imitation of various climatic conditions. Teleporter allows you to travel, for example, to a resident of London in Hawaii or New York, combining the picture in glasses with suitable temperature and wind power for the place. Mariott intends to use VR to create free virtual travel experiences. This year they presented the project called “VR-cards”, which enabled visitors to watch scenes in the Chilean Andes, on the streets of Beijing, or in Rwanda with GearVR glasses.
Product Demonstration
VR allows for better object visualization. In real estate, virtual reality is used with and without the effect of immersion. Most often these are virtual tours of newly built and ready-made real estate objects. This is not only a technology to boost sales but also a way to improve customer service. Virtual technology in real estate provides a chance for buyers to evaluate the object, which is located in another country, and take part in the layout of the interior.
The DIRTT (Doing It Right This Time) company, which works on the design and construction of the premises, uses the Oculus Rift to virtually present its projects to customers. This allows them to find buyers even before the start of the construction and avoid possible errors that were previously much more difficult to identify.
High Concentration Training
VR is a great technology to hold next-generation training. Here we are talking not only about the image but also about the unique opportunity to work with binaural sound. You can completely simulate the cockpit of an airplane or a car, visualize various objects, or familiarize yourself with the functionality of the workshops from the inside. VR is used not only for people but also for the training of artificial intelligence and deep learning systems. With the help of VR, you can teach the system to walk, recognize images, or navigate in space.
Marketing
Virtual reality is actively used in marketing because the technology evokes emotions among consumers and let them notice your advertising in the flow of useless information.. VR technology expands ways to interact with potential customers. They engage in the digital world and offer a new experience that leads to a “wow effect”.
AR also allows you to build long-term interaction with your audience – digital content can be changed and supplemented to extend the attention span of your audience. From a business point of view, this approach provides an increase in demand and sales growth, as well as grows consumer loyalty. For example, Boursin, a renowned cheese producer, applied a non-standard approach to the demonstration of its product range. The company allowed their buyers to take on the VR journey through the refrigerator. The goal was to raise awareness of the brand, evoking the unusual flavor of its cheeses, and inform about a wide selection of products.
Product Testing
VR can also be used to edit, reduce, enlarge, and examine objects in all directions of the virtual model. A potential customer will no longer need to come to the facility, as he or she will be able to experience it using a small device for a smartphone. In a corporate environment, virtual reality enables risk-free testing of innovations.
Key Technology, a manufacturer and developer of food processing systems, created the virtual reality demo, which allowed exhibitors at Pack Expo y to take a detailed look at how VERYX’s digital sorting platform works. The demo was a part of a comprehensive B2B campaign to increase brand awareness among the target audience – food manufacturers. Virtual reality provided everyone with a unique chance to see the process from the inside of the machine. Despite the fact that a 360° panorama video cannot fully substitute a virtual experience, it can help to demonstrate various ways in which companies, in particular from B2B sectors, can use VR to immerse customers in the process of production and testing.
While the gaming industry is expected to dominate in terms of revenues, other sectors are going to gather steam. Soon, we also expect the evolution of VR technology with new software, hardware, and use cases emerging on the market.