6 Game-Changing Techniques to Boost Your Esports Website Ranking

For a good esports team, it is really important to have a fully optimized website. That will help improve visibility and attract much-needed sponsors. Especially if we know that the number of esports players rise rapidly and there is more and more competition daily.

No matter if you are into League of Legends, CS: Go, Fortnite, Dota 2, Valorant, or some other competitive multiplayer game, the SEO techniques you will be using are the same. In this article, we will give you a step-by-step guide on how to boost your esports website ranking.

1.      Use relevant keywords

Before writing any piece of content, you need to do a bit of keyword research. Seek for any keywords you can easily rank for, and don’t forget brand ones focused on your team’s name. You can use tools like Google Keyword Planner or SEMrush to find keywords.

Include those keywords in your articles, blog posts, headlines, subheadings, categories, and meta descriptions. Beware of keyword stuffing, so pay attention to keyword density in your pieces.

2.      Publish high-quality content

While your website will be an introduction for your team with the latest news and videos of your games, you should put a blog section on it as well. There you will publish well-researched and SEO-optimized articles focused on esports.

Every piece of content you publish needs to be original and up-to-date with current events. Also, don’t forget to regularly post new content.

3.      On-site optimization

Content published on your esports website needs to be optimized for search engines. That includes setting descriptive URLs, creating proper structures of headings and subheadings, optimizing metadata (titles and descriptions), using internal and external links, and ensuring that the site is mobile-friendly.

Don’t forget to focus your content around the main keyword. The main keyword needs to be included in every part of on-page optimization to have the best effect.

4.      Optimize visual elements

Every picture or video you include on your website should be optimized. In the case of pictures, you need to ensure the file size isn’t too large because it will slow down the page load. For video optimization, you can use some of the free video editors. Also, don’t forget to add alt tags.

For a video, you will need to include relevant tags and write a catchy video title and description. Whenever you can, create high-quality thumbnails and include closed captions.

5.      Off-site optimization

The main goal of off-site optimization is the building of backlinks. To get high-quality backlinks, you can use several techniques:

  1. Reach out to other esports websites and ask if they are interested in backlink exchange.
  2. Search for relevant sites that accept guest posts and include a link to your website in the article.
  3. Try posting links in forum discussions.

Purchase expired domains and use those sites to link to your main website – for this purpose, you can use Whois API, a tool that will help you identify quality expired domains that can help you build links.

6.      Use social media

Create profiles on all major social media networks and share your content there. That will boost your visibility and audience reach.

If you are using a social media strategy, don’t forget to post regularly. Social media feeds are crowded, so you often need to have engaging content.


Reaching a high rank on your esports website is a difficult task to achieve, but possible if you have the right tools and use the proper strategy. By following all the steps we described, you can vastly improve the SERP of your website.

When you position your esports website high in search engines, you will attract more visitors and be able to generate more revenue. But remember that SEO is an ongoing process, and you need to constantly optimize your website to preserve your ranking.