Food companies can no longer escape platforms like Instagram, Facebook, and Twitter as social media takes over. Restaurants, unfortunately, are no exception.
But how can you distinguish yourself from the crowd? For the last several years, most restaurants have been effectively utilizing social media marketing, and it seems that yours is falling behind. So, whether you want to improve your social media game or start from scratch in the new year, we’ve got seven sensible ideas for you.
Tell us about your restaurant experience.
What makes your restaurant stand out? Do you have a lengthy and interesting backstory behind your company? Maybe you’re the town’s first eatery. People like hearing interesting, important, and exciting backstories.
You might tell a narrative about a family recipe, how your restaurant was established and handed down through the generations, or an intriguing naming story.
Special occasions should be celebrated.
Special offers, such as product promotions, competitions, freebies, and unique recipes, may be created and shared on social media. If you run a Chinese restaurant, for example, you might give out sauces for free and publicize the event on social media.
This method is also a component of your content marketing strategy since you would have planned it out for the whole year.
Make use of influencer marketing
Humans have a tendency to trust what other humans have to say, therefore if you haven’t worked with an industry influencer before, 2022 might be the year to do so.
If you have a popular dish on your menu or a new recipe you want to try, now is a perfect time to reach out to an influencer and propose a fun partnership. Make sure the individual you select fits well with your restaurant’s social media content, design, and general aesthetics.
Improve your content.
What does it mean to be better in terms of content? To begin with, it does not need to be very creative. You may keep it basic while yet making it appealing and instructive to your audience.
If you use social media to provide nutrition and health advice, for example, you might share a glycemic index chart that illustrates how various meals affect blood sugar levels. Begin by learning what your target audience is searching for, as well as the trends they follow, their dietary preferences, and their behavior. This phase will aid in the development of a more suitable content plan for the next year.
Reviews of restaurants may be shared.
Even with the advancement of technology and digital marketing, real human opinion remains the most powerful marketing tool. If you get positive feedback from consumers, aggressively promote it on social media to increase client confidence in your business. If you get negative feedback (which is unavoidable), be sure to provide a solution and react properly.
Reviews are one of the most effective techniques in digital marketing strategies. People like eating excellent cuisine that has been suggested to them, especially when it comes to restaurants.
Use video marketing techniques.
Don’t be afraid to post interactive videos to your restaurant’s social media pages. Users flock to Instagram, in particular, to amuse themselves by consuming millions of pieces of visual material, including video. As a result, you may upload Reels of interesting culinary recipes, cooking instructional videos, and even behind-the-scenes entertaining video tales from the kitchen.
Instagram, in particular, has a broad variety of video possibilities, allowing you to be as creative as you’ve never been before. There’s also a broad range of unique filters, hashtags, and live videos to take use of.
As a new year starts, it may be difficult to come up with fresh social media ideas. However, restaurants may constantly find new methods to improve their accounts, increase exposure, and raise brand recognition by using social media. So you may start with the ones listed above and add additional ones as 2022 progresses.