Conducting a keyword research is the easiest way to get more traffic from Google. Fortunately, Google has a tool known as Google Keyword Planner, which provides insight into the various keywords you should use for optimization. Through the tool, you can discover how keyword searches change over time and get suggestions for bid estimates, making it easier to come up with a Google Ads budget.
The success of your SEO plan depends on your knowledge of how to use the Google Keyword Planner as well as the keywords that it generates. Without this tool, you may find that your keywords are the same as that of your competitors, making it hard for your website or page to be among the first pages of Google’s search. To start using Google Keyword Planner, you will need a Google AdWords account, which is free. Once you sign up for one, navigate to the planner tool and discover a new world of keyword research.