AMD is reportedly preparing to implement a price increase on its graphics cards, with 8GB models expected to see a $20 hike and 16GB models facing a $40 increase. This move, attributed to rising memory costs, is anticipated to affect consumers by the end of the year. The company has not yet made an official announcement regarding these changes.
Key Takeaways
- AMD is rumored to be increasing prices on 8GB and 16GB GPU SKUs.
- The price hike is expected to be $20 for 8GB models and $40 for 16GB models.
- Rising DRAM and GDDR memory costs are cited as the primary reason for the potential increase.
- This follows earlier reports of AMD notifying partners of a potential 10% price increase.
- There are also claims that no new AMD GPU products will be launched until 2027.
Rising GPU Costs Amidst Memory Price Surge
Recent reports suggest that AMD is finalizing plans to raise the prices of its graphics processing units (GPUs). According to information circulating from Chinese industry sources, AMD has informed its board partners about an upcoming price adjustment. The proposed increase would add approximately $20 to the cost of 8GB GPU models and $40 to 16GB models. These changes are expected to be reflected in retail prices by the end of 2026, with estimates suggesting an overall increase of around 300 RMB for 8GB cards and 600 RMB for 16GB cards in China.
Factors Driving the Price Increase
The primary driver behind these potential price hikes appears to be the escalating cost of DRAM and GDDR memory. The surge in demand for AI applications has significantly impacted memory pricing, leading to substantial cost increases for components. Since AMD typically supplies GPUs to its board partners as kits that include bundled memory, these higher component costs are expected to translate directly into increased prices for the final graphics cards.
Industry Rumors and Future Outlook
These reports align with earlier industry whispers, including insights from PowerColor representatives, who indicated that AMD GPU prices would “kick up” in the coming year. Furthermore, some sources claim that AMD has no new GPU product launches planned through 2027. While AMD has not officially confirmed these price adjustments, the consistent nature of the rumors and the underlying market conditions suggest a potential shift in GPU pricing for consumers.
Via Board Channels
