Recent reports suggest Apple may be abandoning its ambitious Vision Pro headset following a lackluster reception. Despite a significant price tag and initial excitement, the device has reportedly struggled with low sales figures and a high rate of customer returns, leading the company to reconsider its future in spatial computing.
Key Takeaways
- Apple’s Vision Pro headset has reportedly seen disappointing sales, selling only around 600,000 units.
- High price ($3,499) and weight are cited as major deterrents for consumers.
- An updated M5 model in late 2025 failed to significantly boost sales or reduce return rates.
- The Vision Pro development team has reportedly been reassigned to other projects, including Siri and smart glasses.
- Apple may revive the Vision Pro line in the future if a more affordable and comfortable headset can be developed.
The Vision Pro’s Stumble
Launched in February 2024, the Apple Vision Pro was positioned as a groundbreaking leap into spatial computing. However, its hefty $3,499 price tag and a weight of over 1.3 pounds have been consistently cited as significant barriers to widespread adoption. Despite an updated M5 model released in October 2025, which offered a faster chip, improved refresh rate, and a redesigned headband for better weight distribution, sales reportedly did not improve.
Sources indicate that Apple has experienced an unusually high percentage of returns for the Vision Pro, far exceeding those of its other modern products. This suggests that even early adopters found the device did not meet expectations or justify its cost for long-term use.
Strategic Reallocation of Resources
In light of these challenges, reports suggest that Apple has effectively “given up” on the immediate future of the Vision Pro. The dedicated Vision Products Group has reportedly been broken up, with team members reassigned. Much of the software team is said to have moved to work on Siri, while the hardware team is now focusing on smart glasses. This strategic shift indicates a pivot towards other areas of augmented and virtual reality development.
Future Prospects and Smart Glasses
While the current Vision Pro iteration appears to be on hold, Apple’s interest in the broader spatial computing market remains. The company is reportedly continuing to invest in smart glasses, a lighter and potentially more affordable AR offering that is still several years away from a consumer release. These smart glasses are expected to be less power-intensive than the Vision Pro and may initially function as accessories to existing Apple devices.
There is a possibility that the Vision Pro line could be revived in the future, but only if Apple can overcome the hurdles of cost and comfort. For now, the company seems to be learning from the Vision Pro’s challenges as it charts its course in the evolving landscape of wearable technology.
Via MacRumors
