Of the many stories to emerge from the gaming world in 2020 – and, of course, accompany us into the first bleak months of 2021 – the influx of new, SaaS-inspired cloud gaming services is, arguably, the most exciting. It promises to unveil plenty of new, flexible, and affordable opportunities for the world’s gamers, and to broaden the scope of game development in general.
In essence, if it succeeds in the ways it has been predicted to succeed, it will create a positive feedback loop for the entire industry, ensuring growth in revenue, development, and the global userbase itself, and ensuring that players are continuously gaining access to better games and more gameplay power than ever before.
Still, as with many sizeable developments within the gaming industry, the rollout of cloud gaming promises to muddy the waters somewhat for the world’s online casinos – a genre which, until now, has enjoyed relative ubiquity with browser-based gameplay.
With cloud gaming services promising to be made increasingly available via browser, however, they are fuelling the competition that has long since existed between casino sites. While the genre itself is not under threat from cloud gaming – it is, quite simply, too long standing, too popular, and too unique in the content it offers to be superseded by gaming-as-a-service – the walls risk closing in on rival sites operating within this industry.
Read more below.
A New Standard for Development
Arguably the biggest draw offered by cloud gaming subscription services is the ability to play powerful and resource-intensive games on devices that, just a few months ago, would have failed to make it beyond the loading screen. By utilising massive services capable to carrying the burden these games place on devices, phones and budget-friendly setups can, it is said, offer much more to players than ever before.
The world’s leading online casinos, such as GGPoker, are those that have managed to maintain a spirited competition not only between themselves and other online casinos, but also between themselves and the gaming world as a whole. As the wider world is able to grant more power and freedom to players logging in from their phones, the disparities between casinos that are prepared to enter into a new era of gaming, and those that are not, will grow far more distinct.
As a result, competition will become more intense, as more casinos realise that they have fallen behind, and that keeping pace with the entire gaming industry will require significant investments of time, money, and knowhow.
Not only that, but they will have to wrestle with the significant strides forward 5G offers to the gaming world, too, and the time-sensitive onus it places on developers.
So, while cloud gaming will not directly drain players from the online casinos – they are different enough that neither can supplant the other – it will cast an unforgiving light on those sites that have not been investing and preparing themselves for the ‘next generation’ of gaming promised by the world’s leading Triple-A developers.
Gamers Are Going to Streamline Their Experiences
Another big part of the appeal of making the transition from a traditional purchase-and-play routine is the fact that these streaming services can help to simplify and streamline our content libraries. In much the same way that Netflix did away with those bookshelves filled with DVDs, and Spotify eradicated the need for stacks of CD cases and loose discs, so too can gaming downsize our content stores – both online, and in the real world.
Gaming is, admittedly, a little behind the pack in terms of widely adopting SaaS. As a result, we have all amassed considerable stockpiles of games which are both littered across our homes, and spread between a number of different hard drives and devices.
If the trend to streamlining this system, and housing our games within one service, gains traction, then it could be the case that gamers choose to settle on just one online casino, and to stop site-hopping for the sake of efficiency and tidiness. If so, this serves to enhance the competition between sites, as the stakes grow higher, and the need to attract players reaches a climax.
The competition between online casinos has always been significant, and while cloud gaming services can live alongside these sites without eradicating them in the process, they will show into sharp relief the sites that have not prepared themselves for this next big stride forward in the gaming world.