With 98 percent of people in America now owning a smartphone, there’s a lot of potential for using the portable devices to replace various outdated practices. One thing that has become particularly noticeable in recent times has been the move away from paper ticketing, with mobile now providing a seamless option that comes with various advantages.
New Jersey has long positioned itself as one of the most forward-thinking states when it comes to technology developments, and the Garden State is now leading the way with mobile ticketing too.
The Decline of the Traditional Ticket
There has been a significant shift towards mobile-only entry to events and venues in recent years, with the traditional paper ticket now on its way out at many locations across the country. Some states are adapting to it more swiftly, with New Jersey’s businesses and residents both welcoming the transition.
There are numerous key venues in the state that are now completely paperless, with the Prudential Center and the New Jersey Performing Arts Center now relying on QR code scanning for welcoming visitors. This trend is even spreading to smaller venues, with Count Basie Center for the Arts in Red Bank and The Stone Pony in Asbury Park adopting app-based systems.
There are loads of advantages to this, such as the fact that it’s now impossible for people to lose their tickets. It also puts an end to scalping, with each person able to receive their own individualised entry code.
This is done through various online platforms such as Ticketmaster and Eventbrite, which contribute to a smooth and seamless process overall. Ticketmaster’s SafeTix system is one of the most widely used options. Eventbrite has become one of the best options for local music venues and independent theatres, thanks to its ease of use and built-in marketing tools. SeatGeek is another up-and-coming company, and it recently became the official ticketing partner for the NFL.
New Jersey’s Entertainment Scene Witnessing Wider Digital Shift
The entertainment scene across New Jersey is witnessing a wider digital shift, with various land based businesses in the state now having greater representation online. For example, many galleries and museums in the region now have representation on the internet, providing people with the chance to enjoy virtual tours.
The state is also famous for its gambling scene in Atlantic City, and now a vast portion of this is moving online too. Indeed, the NJ online casino scene is booming, with sites in the market now offering deposit matches and up to 500 free spins for new players.
This digital shift is likely set to continue, with countless companies in New Jersey working on new technology to improve the mobile market. For instance, SynergyLabs is a huge name in the state, specialising in creating functional, user-friendly apps.
As New Jersey’s venues continue to upgrade their digital infrastructure, mobile ticketing represents a fundamental shift in how audiences experience live entertainment. This trend is likely to spread like wildfire, with various other places around the country following New Jersey’s lead.
