As ping post becomes a new standard in lead generation across, pretty much, all verticals, it is important for lead generators and buyers to utilize its potential if they want to stay on top of their game.
Using ping post and LMS together
Incorporating lead management software, as well as, ping post for legal industry can have a lot of benefits for the lead procurement process. Affiliate marketing can be beneficial for various lead generation verticals but the ping post method simply revolutionized the generation of legal leads.
Using a partnership program helps in boosting online sales quite a bit, Combined with ping posts it is possible to increase the number of new, high-quality leads (given that your marketing campaign allows using ping posting to expand its reach).
How does ping post actually help the legal industry, you may wonder? Well, there are quite a few benefits for the parties involved:
The Buyer
More often than not, ping post calling helps all three parties including the lead buyers, the consumer, and the seller of the lead. Acquiring a partial lead can be a bit tricky because knowing what is the right pricing for a bid is not exactly what you could call common knowledge.
That being said, the buyers usually have more options to choose from upon selecting the bids from a selected ping tree. Not to mention, that every buyer can always set the preferable price at which they are willing to purchase a lead.
This is simply miles ahead from where lead generation companies were just a few years ago when the only way you could get experienced at evaluating the price of the bid was just practicing in the actual process of bidding and quite a bit of testing. Fortunately, this is not the case anymore, thanks to the newer, more sophisticated LMS solutions.
The Seller
The ping method not only expands the pool of services that are available but also increases the revenue the seller gets from each given lead, while the buyers can be more flexible in determining the leads’ value since not all bids are created equal.
Likewise, the seller is keener to sell their bid at an optimal price given that the leads are not only relevant to the buyer but will also be beneficial to them in the long term.
The Consumer
The main advantage here is the fact that using ping posts helps to protect consumer’s personal information across all stages of the lead procurement process which can be quite important for the attorneys and their clients.
Now, how does utilizing ping posts can help in both acquiring and selling legal leads? By providing the buyer with more options to choose from, and, more importantly, giving them the opportunity to choose between different prices for bids.
Even though it benefits every vertical, legal lead generation can benefit quite a bit from using the ping post calls and similar methods. Using lead distribution software also helps with allocating the leads your industry needs or your marketing strategy requires specifically.
Helping Legal Lead Companies
A legal affiliate program that benefits both the partner company and the consumers is the one that funnels the qualified leads with little help from lead management software. Simply put, using affiliate marketing for legal industry helps turn your existing customers into advocates of your brand.
But what about the other features that LMS carries under its belt? First of all, it’s the technical support that is available 24/7. Even with the basic package, you can be certain that you’ll get all the integrations, consultation, or help your company needs.
Secondly, using lead management software to purchase leads is simply faster, which enables saving quite a bit of time in the long run, while the optimized forms and fully customizable filters come as a neat bonus for getting new leads for attorneys.
What makes this type of lead distribution process great, however, is that’s it quite streamlined and can be easily automated to fit your website, API, and needs.
In the end, it is important to point out, though, that legal affiliate programs are not something that will skyrocket your brand’s popularity overnight and it will require some serious effort and time but when it does start working – you will notice the results straight away.