With over 500 million monthly active users, Instagram is one of the most popular social media platforms available today. It doesn’t matter if you’re a business or if you are just an average person wanting to share their lives with friends and family, Instagram is the place to help you connect with people from all around the world. One challenge you might face on Instagram is growing your follower count, it is not very easy. You need to be strategic so that you attract followers.
If you are new to social media or even if you’re just having trouble growing your following, here are a few tips on how to gain more followers on Instagram:
Have an optimized account
The first thing that you should ensure is that you have an optimized account, what this simply means is having an organized page so you want to avoid having randomly placed pictures and captions that don’t make sense. You also should optimize your profile by:
- Creating a proper username that relates to your brand or business.
- Uploading a proper profile picture.
- Filling in your bio and including any links that will direct users to a website or store.
By optimizing your Instagram account you create a more pleasurable experience for the user when they click on your profile. You also attract more potential followers by making your account appealing. Lastly, it attracts more traffic to your site.
Have a content strategy
A content strategy is a critical part of Instagram success and you should have a clear plan about what you are going to post on social media instead of just randomly posting things. By creating a content strategy you will attract the right kind of followers who will engage with you and care about your content whereas randomly posting just attracts followers who are not likely to engage or care about you and your content.
Another important element when creating a content strategy is knowing who your niche market is, or what growth service to use to buy real Instagram followers. You should know who you are targeting with your content, are you posting food content? Lifestyle content? Fashion or beauty? Knowing your niche is very important because it aligns you with people who share your same interests and values. You should pick a niche based on what you are truly passionate about and then you should research your niche market and stick with that niche.
Take advantage of user generated content
User generated content is any content such as images, videos and texts that has been posted online by users and it is something that you can use to gain more followers. Reposting user generated content is a good idea if you don’t know what to post or are out of ideas, and based off of the success of the post, you will be able to determine if it will be a hit once you repost it. User generated content also boosts your social media reach and growth, gives you audience insights and helps you find unique content so you should definitely take advantage of this.
There are many benefits to User generated content including:
- Greater SEO capital
- Drives sales
- Positively impacts engagement
You should definitely utilize user generated content to gain more followers and increase engagement.
Instagram is home to the influencer which is a person within a certain niche that has a large following due to their expertise about that specific niche. They post high quality content and collaborate with brands and businesses to promote products and services in exchange for money, products or both. By using an influencer, you have access to their following which could potentially grow yours in return, which really helps in getting more Instagram followers. To choose the right influencer, you need to research influencers in your niche and choose one that represents your ideals and values.
It is also beneficial to engage with leaders in your industry because this expands your reach and increases brand recognition.
Overall, it is not very challenging to gain followers on Instagram, all you need to do is follow the above mentioned steps and be consistent. Remember, optimize your account, have a content strategy, take advantage of user generated content and use influencers. By following these steps, you will see success.