How to Grow a Sustainable Small Business

A small business doesn’t have to be complicated to do well in 2021. It just has to be run efficiently. You will need to invest enough time and energy as early as possible for as long as necessary to get your business off to a good start.

Here are three best practices to run your small business successfully this year.

Keep Your Employees Safe During the Pandemic

Since 2020, we’ve all become a little better at social distancing  —  despite the fact that it’s psychologically difficult because we are a gregarious species and we all need human connection to feel a little better about ourselves.

While many people use their phones and computers to shield themselves from direct contact to reduce their risk of exposure to COVID-19, managing human relationships from a safe distance becomes a little more challenging in an office setting.

If it’s not possible for your business to set up telecommuting opportunities for your employees and you need them to show up for work, then do everything you can to make them feel safe. Establish policies to provide protective measures, such as wearing masks, social distancing desks, and hand sanitizers in the break rooms and restrooms.

Invest in Technology

Technology has become a crucial part of our lives, especially in the workplace. While there are many places that you can save on operating expenses, business technology is not one of them. Employee productivity and creativity require a technologically advanced workplace.

As a company, you should invest in technological infrastructure and the right business gadgets to be competitive and show your employees that you care enough to spare them from tedious and unnecessary manual processes.

Besides computers, printers, and a telecommunication system, you will also need the following things:

  • Printing labels for various purposes, ranging from shipping to branding.
  • Portable charging devices for employees’ mobile devices when they are out in the field.
  • Multi-functional printers for convenience (even if you’re aspiring to run a paperless office).

Boost Customer Engagement

You must make customer engagement a priority. Without a steady stream of loyal customers, you won’t have a business for long.

The objective of customer engagement is to build a bond between your business and your customers. The more trust you earn with customers, the more likely they are to depend on you for the right answers and the best advice.

With that in mind, here are three techniques to improve customer engagement:

  1. Understand what your customers want and need from your business. What type of customer service do you need to provide to make them come back?
  2. Build trust and authority with content marketing. Content marketing is the preeminent way to win over your customers. The quality of the content on your blog and website will establish you as an expert in your field. Well-written articles offering useful information will build business credibility and increase brand awareness. Good content will also improve lead generation.
  3. Use personalization to build relationships. While automation will make it easier for you to run an efficient business, personalized touch can go a long way in improving engagement. Talking to a real person in customer service when there is a problem, for instance, will improve customer experience. And, of course, this in turn will improve retention. Customers who feel valued will prefer to do business with you rather than a competitor whose customer support entirely depends on automation.

Embrace Best Business Practices

The more you learn about best business practices as you grow, the less likely you are to avoid making beginner’s errors and the more likely you are to build a sustainable company from the very start. Consequently, a good way to build a successful business is to focus on improving your relationship with your employees by making them feel safe at work, creating an advanced technological environment, and consistently working to enhance customer engagement.