Online retail is witnessing an incredible rise throughout the globe. As eCommerce websites replace the era of brick-and-mortar mainstreams, website owners have started to pay more attention to detail when it comes to their eCommerce store. The process of running an eCommerce business seems fairly straightforward. Build a website and sell products, right? But is that really it?
Merely having an existing eCommerce website is not enough. For a successful eCommerce business, it’s important to have your website ready for your core purpose. Most people are now happy scrolling through to various commodities online and buying the items of their choice according to their own timing, convenience, and comfort. So, to provide them with a seamless user experience, it’s important to know whether your website is eCommerce ready.
In this post, we are going to take a look at how to find out whether your website is fit for a full-fledged eCommerce business. We are also going to go into the details of a crucial, yet underrated component of the readiness of a website for eCommerce, that is cross browser testing. Let’s take a look.
How to Find Out Whether Your Website Is eCommerce Ready
Whether you have just started out your eCommerce venture or you have set up a website, before getting it out there, it’s important to check all the readiness boxes. Here you can find out whether your website is eCommerce ready.
- Payment Integration
You should have a tie-up with a reputed credit card company and a merchant account to ensure your flawless payment integrations. Most famous brands also add payment processes such as Paypal. To further serve a wider customer base, some eCommerce websites also have a ‘buy now and pay later’ option. Payment integration is the first indicator of the readiness of an eCommerce website.
- High Security
Users are going to enter sensitive and confidential information while making purchases on an eCommerce website. This makes implementing HTTPS a mandatory requirement. Besides that, you should have multiple factor authentication and one-time passwords to further add another layer of security.
- Proper Shipping and Delivery
Customers expect timely deliveries. As an eCommerce store owner, it’s your responsibility to make shipping as prompt as possible. Tie up with repeated shipping partners and provide inaccurate time expectations for customers.
- eCommerce Website Testing
Just like any other website or web application, thorough testing for an eCommerce website is a must before releasing it out there. eCommerce website testing is about making every possible component of the platform robust when it comes to features and functionalities. This includes adherence to set standards, elimination of cyber threats with tight security, smooth service, easy-to-navigate user interface, instant fixing of issues, and so on.
Browser Testing for eCommerce Websites
Consider a scenario in which users have to deal with a glitch-filled browsing experience and compromised functionality while scrolling through an eCommerce store. What would be their reflex action? Well, the human attention span is pretty short. So, I would say that customers would quickly hop on to a competitor website within a few seconds.
That makes effective testing of eCommerce websites all the more important. Testing helps resolve a wide variety of issues in advance and offer users smooth navigation. It improves security which reduces identity theft and financial risks. Here are the top features you should test in an eCommerce website or application for making it like. Let’s take a look.
- Browser, Operating System, and Device Compatibility
The user base of eCommerce websites is very vast. People using different kinds of browsers, operating systems, and devices access eCommerce stores from different locations. That’s why all the browsers and their respective versions should render the same interface, features, and functionalities for users.
- Mobile Responsiveness
According to Statcounter, 52.03% of people access the internet via mobile. That makes it vital for eCommerce stores to adopt a mobile-first approach considering the number of customers primarily using smartphones and tablets for making purchases. Test your store website against different viewports, screen sizes, and so on.
- Overall Website Performance
Search, navigation, page design and features, and functionalities are the primary elements of an eCommerce website. eCommerce website testing ensures that they are free of bugs. For instance, homepage is the face of a business that deserves careful designing. Product pages should be highly functional and the checkout process should be free of hassles. Proper testing ensures it all.
Summing It Up
It’s no secret that the shopping ecosystem has been through a major transformation in the past decade. There was a time people enjoyed and had the bandwidth of going on shopping sprees at their local physical stores. But now as lives get busy, they’re more than happy to make online purchases according to their own timelines. This shift has been a Win-Win situation for both customers and eCommerce companies.
The same Win-Win situation would continue to persist as these businesses expand to serve a wider customer base across the globe. However, this requires keeping up with ever-evolving and ever-increasing customer demands. It’s pretty obvious that the key to customer retention is a smooth and flawless user experience.
That’s where eCommerce website testing plays a major role. For an effective testing life cycle for your eCommerce store, it’s vital to select the most appropriate tool.
Speaking of which, LambdaTest has served 600,000+ users across the globe. It boasts features like hassle-free collaborations, integrated debugging, new location testing, locally hosted web testing, automation testing with Selenium and Cypress, live-interactive testing, mobile app testing, and so on. The best part is you can take a free trial without having to enter credit card details!
So, what are you waiting for? Make your eCommerce business reach new heights with the most powerful cloud-based browser testing tool.