It looks like NVIDIA will be pricing their upcoming GeForce GTX 900 series cards higher than we thought. The GeForce GTX 980 is expect to start at $599, which is nearly the same price as the GeForce GTX 780 Ti. NVIDIA’s GeForce GTX 970 is said to be launching at $399, which puts it close to the GTX 780.
The GeForce GTX 980 is actually launching at the same price as AMD’s R9 290X launched at and the GeForce GTX 970 at that of the GTX 970. AMD’s cards have settled down since then with the R9 290X going for $449 and the R9 290 at $350.