Hipsters, Fujifilm has a product that will make the rims of your black glasses thicker and the tops of your PBR beers, well, frothier. Fujifilm stepped into an industry gap left by one of the products that changed the scope of photography for all time. The days of instant physical picture (Polariod) cameras have returned and the target demographic for these camera is just who you'd think they'd be for. I know, hipsters, the idea of a company targeting you is the exact opposite idea of being a hipster but it's just something you're going to have to deal with. Fujifilm developed a really unique product and it will be interesting to see if something that was considered dated will have the ability to be reborn as a useful medium for hipsters and teenagers alike.
- Computex 2018