Looks like we have another win for Bitcoin. Time has partnered with Coinbase to begin accepting Bitcoin payments for digital and print subscriptions of Fortune, Health, Travel + Leisure and This Old House. Time will be the first major publisher to accept Bitcoin as a form of payment. Time’s online and print media reaches 130 million consumers each month so we are sure some of them have Bitcoins.
“We are always looking for ways to make it easier for consumers to engage with our brands and this pilot program will give bitcoin users a seamless and simple way to purchase subscriptions,” said Lynne Biggar, executive vice president of consumer marketing and revenue at Time, in a press statement. “We hope to expand our partnership with Coinbase in the coming months to create more opportunities to provide greater value to our customers.”
Bitcoin prices still continue to fluctuate, but that has not stopped many retailers from adding Bitcoin as a form of payment for their goods or services.