You thought SEO is a reserve for big fortune 500 companies? You thought that it only applies to Google? Think again. Every business establishment needs SEO to penetrate the competitive business niche. Plus, it’s not all about Google. You are not getting more clients because you are overlooking Bing, Yahoo, and Baidu—search engines with millions of users. Of course, Google commands the biggest market share. But, it’s good to focus on other search engines. So, take your game to new heights and start optimizing for Bing. Plus, besides powering its own searches, Bing also powers Yahoo. By market share, this makes about 10.4 percent. Of course, you might consider this as a small share. However, it comes with millions of search queries you can leverage to boost your business reach. Along those lines, here are tips for optimizing your site for Bing.
Bing Places is like Google My Business. With the sole goal of delivering local search-based results, Bing Places will reward your business—especially if it prominently features your location details.
Plus, Bing algorithms are designed to take social signals from sources like Facebook to rank business locally. It’s simple to use and produces instant results. So, if these are the things you are looking for, think Bing Places.
Just like in Google, incorporating nice pictures in Bing can instantly elevate the authenticity of your content. Designed to create lasting impressions and encouraging site visitors to click and take actions, pictures can hugely complement your content wring strategy. Be sure to include elevate keywords and tags when placing your pictures. Get high-resolution pictures.
When it comes to digital marketing, reviews play a key role. So, don’t ignore them. Ask clients to leave reviews. Don’t force them to give you positive reviews. Let them leave honest reviews. It makes your business establishment authentic and natural. Also, don’t hire ghostwriters to write you fake reviews. It won’t add up. It will only make you look fake, hungry for money.
The power of social media cannot be underestimated—especially with the penetration of internet connectivity. Clients are found on major social media platforms. So, dig them from here. Having a powerful social media presence will only improve your online visibility and fetch you more leads. Take your game to Facebook. Learn how to post fresh content on Facebook. You can use influencers to reach those hard to get clients. Don’t forget to use other social media platforms like Twitter, LinkedIn, and Instagram. They are powerful in fishing clients.
Stick to Traditional On-Page Optimization Methods
As opposed to Google, Bing algorithms are less sophisticated. That’s why they tend to leverage matching keywords when executing queries. So, revert back to the old On-page optimization methods. They still dial when it comes to Bing. Use H1, H2, etc tags. They are the moving tides in the Bing SERPs.
Also, consider employing the following additional tips:
- Paying close attention to tags and categories
- Using old school-based link building techniques
- Improving the loading speed of your site
Need help with optimizing for Bing? Contact Dallas SEO Geek and increase your leads.
It’s not all about Google. Optimizing your site for other search engines like Bing and Yahoo can improve the visibility of your site. Use the above tips to optimize your site for Bing.