Blogger outreach is credited with creating authentic and genuine content used in marketing a product or service online. For a company that is already implementing a blogger outreach strategy, the next step is to determine whether these techniques have helped in achieving both short-term and long-term marketing goals.
If the answer to this question is no, what changes do you need to adopt to ensure that future efforts will become successful? It is true that blogger outreach is more complex and takes more time. But this link building strategy is guaranteed to increase website traffic leading to higher sales.
The challenge is that despite the extensive knowledge of every digital marketer, the struggle is how to approach blogger outreach properly. One of the best ways to navigate through the complexity of the process is to use blogger outreach tools. Here is a closer look at a few of them.
Traackr
This tool is perfect for companies looking to build stronger relationships with online influences. But beyond helping you search for influencers within your niche, the tool can help you monitor and manage how each of these influencers is faring in terms of promoting your business.
A tool like Traackr will help remove the guesswork from the equation and give you insights into which strategies are working, and which to abandon. This way, you are not only making faster decisions but also saving your company time and money. Some features of this tool include:
- Filtering options
- Conversation tracker
- Import contacts
If you are looking for a tool that will help you achieve a more targeted approach to blogger outreach, Traackr is the one you need.
Buzzsumo
Buzzsumo is another favorite tool used by SEO experts. It has a variety of functions such as researching titles to use for blog posts, as well as determining the performance of specific content on social media or a search engine.
But as a tool used for blogger outreach, you can find specific content that performs best in one particular niche and connects to the party involved so that you can also make your pitch. This can be done by virtue of link building or creating guest blogs. Another positive aspect of this tool is the user-friendly interface.
Pitchbox
This tool will help eliminate the unnecessary details of blogger outreach so that you can better use your time and resources building relationships with chosen influencers in your niche. The following are critical features of Pitchbox:
- Scalable outreach. The tool has email templates you can use to personalize your outreach.
- Finding prospects. The tool can help you find contact information, URL, and social media profiles.
- Automated follow-up. It usually takes several instances of contact before you can close a deal with an influencer or blogger. Using a tool with automatic monitoring helps you stay in touch even if you do not have the time to make personal calls or send personal emails.
- Manage relationships. Gain insight into aspects of your existing relationships, such as a history of communication and social media interaction.
Most importantly, this tool also includes performance reporting feature so that you know exactly which strategies are working and which are not.
Image: https://pixabay.com/photos/wordpress-blogging-writing-typing-923188/
