Fonts are among the most critical elements that can help attract your target audience. The right font adds value to a text. If you choose a suitable font, it can make it easier for your audience to perceive information. Whether it’s for a website, a formal document, or a presentation, the font you use matters more than you realize.
Different font types
Below are the four different font types and how to use them:
- All serif fonts project at the end, making them appear like they have feet and hands. These fonts look traditional and are usually applied to books because of their readability when used in small prints. Serif fonts were most popular in the 15th century and were widely used for around 300 years.
- Sans serif. These fonts look cleaner and more modern than serif fonts. They became well known during the 20s and 30s, being referred to as new and flashy. However, some people don’t like them, thinking they look vulgar. Sans Serif fonts are particularly utilized for logos and headlines.
- These fonts look like handwriting. They are sometimes very fancy, having swirls over the top. Script fonts are generally used for trade printing or display. You can see them used most on wedding invitations.
- Decorative/display. Fonts under this type quickly grab attention and are loaded with character. These fonts are most commonly used for headings. However, they are not to be used too much as they become less effective that way.
Reasons why choosing the right font is important
- The right font attracts readers. In typography, selecting the right font is vital. The font has to be clean and not too crummy and small. Using easy-to-read fonts is vital to presentation. For web pages, website overlay is effectively used to change the website’s font without changing the original code. Most business sites use it today to make it easier for their audience to navigate their website comfortably.
- It shows professionalism. In a design, the right font indicates excellent professionalism. Good typography, in general, helps businesses gain the trust of their customers. For business websites, it helps a lot when marketing products. Typography also shows the importance of your content, and customers feel secure with the information you provide.
- Fonts build information hierarchy. Information hierarchy divides texts into categories depending on their importance. You can differentiate important texts by using different types and sizes of font. Use bigger fonts to emphasize important topics. This way, it’ll be easier for your audience to determine which information they should focus on.
- A font can build familiarity. It’ll be advantageous for your company to use fonts that will present your business in a way that follows a pattern or with some rhythm. The font you use when presenting visuals will be too familiar for readers to forget.
Final word
In a nutshell, choosing the right font can make or break how you present information or your business. Fonts have different characters, feel, and even psychological effects. Some fonts are easier to remember, and others attract more attention than others.