When you think of a virtual assistant, you probably picture a chatbot popping up to ask if you need any help. While chatbots have been around for a long time, they haven’t exactly been helping visitors – at least not all the time. In fact, most chatbots fail to deliver because they’re not capable of understanding the context required to provide personalized interactions.
Conversational AI changes all of this. Not only does conversational AI provide website visitors with context-specific answers and self-help options, but it’s a continuously-evolving technology.
For instance, the conversational AI from Aisera was developed by analyzing more than 150 million tickets and 1.1 billion conversations. The technology is constantly learning from new cases, which greatly improves the results provided to visitors.
If you’re looking for a virtual assistant solution for your website, here are four reasons to choose conversational AI.
- Your visitors deserve relevant support
When your visitors land on your website, they expect to find what they’re looking for, whether it’s a product, service, or an answer to a question. The fastest way to help visitors is to have a virtual assistant they can interact with. However, you don’t want to use just any chatbot.
Consumers rate standard chatbot accuracy at 55% and friendliness at 65%. This includes some AI-powered chatbots. These numbers are low because not all AI is accurate. Conversational AI is a game changer.
You might be surprised to learn that not all AI-powered chatbots use conversational AI. Conversational AI is an advanced technology that uses AI, but successfully identifies user intent and the context of an inquiry. This means visitors get relevant answers to their questions and self-help options that are directly related to their inquiry.
Don’t be fooled by the virtual assistant applications that claim to be AI-powered. In today’s world, just about anything automated is said to be powered by “artificial intelligence,” but that doesn’t mean it’s capable of providing relevant support. A virtual assistant powered by conversational AI will give your visitors exactly what they want.
- Intent recognition is the money-maker
No matter what type of business you run, one thing is for certain – you went into business to make money. Every decision you make in your business should be aligned with supporting your bottom line, even if it’s indirectly. Adding a virtual assistant to your website is one of those decisions that will impact your bottom line. However, choosing the wrong virtual assistant can actually cause you to lose sales.
When it comes to virtual assistants, general chatbots that don’t give accurate responses will make visitors bounce, which can kill your revenue. On the other hand, virtual assistants capable of intent recognition can increase your bottom line.
Intent recognition analyzes a user’s inquiry to provide the most relevant answers and resources. Without accurate intent recognition, users become frustrated and bounce.
Conversational AI executes intent recognition with a high level of accuracy, which makes visitors happy and leaves them feeling satisfied. This, in turn, will make them more likely to return to your website and continue interacting with your brand.
- Frustrated visitors bounce quickly
If you frustrate your website visitors, they’ll bounce fast and won’t return to your site. Unless they have no choice, they’ll search for another resource and will probably end up doing business with one of your competitors.
While you can’t please everyone, you do have control over the support system you provide to your visitors. Providing a support system that lacks functionality will do more damage than not having any support at all.
Every visitor that bounces is a lost lead, email signup, or sale. A virtual assistant powered by Conversational AI can help you capture more leads and sales by providing visitors with relevant solutions and answers to their questions.
- Conversational AI provides fast solutions
When a visitor engages with a virtual assistant powered by conversational AI, they’ll not only get accurate answers, but those answers will come instantly. As an advancement in AI technology, conversational AI delivers rapid self-help options and answers to visitor inquiries. Just like accuracy, speed plays a major role in shaping a positive perception of your brand. Using conversational AI can greatly improve the perception of your brand.
Conversational AI is advanced artificial intelligence
AI has a long way to go before it’s considered perfect, but it’s evolving at a rapid pace. Conversational AI is one of those rapid advancements, and if you’re not taking advantage of this technology, you’re truly missing out.