In business, you need to have the right tools at your disposal so that you can wow your customers and clients at every turn. This means having a great looking and easy to use website. It means having a catchy and memorable logo. It means having images that are unique and engaging. Far too many companies will skip this last requirement and instead put up stock photography, when investing in your own photos will pay off so much more.
Design Aspects That You Cannot Skimp Out On
When it comes to design, you must consider the whole picture. This is particularly important if you have recently decided to revamp your company’s brand image. Going through the effort of investing in proper photography equipment to bring some much-needed wow factor to your product photography is great, but if your logo is outdated and your website is still using HTML, then the effort will be wasted.
When you want to improve the quality of your photography, then you need to upgrade all the other elements of your online design. You can choose from a free online template of internet logos which you can then customize, create your own from scratch, or hire an artist to create one for you. Revamp your website again either by customizing a theme or by hiring a web developer to do this part for you.
Once your branding is otherwise improved, it’s time to invest in these photography essentials:
Essential Photography Tech in 2019
If you are completely new to photography, it is time to budget for what you need and get the tools of the trade you will require to create compelling visuals on a daily basis:
1. The Mirrorless Camera
2. Studio Lights
3. UV Lens Filter
4. Light Sensor
5. Lightweight Tripod
6. Remote Shutter Release
7. Drone Photography
8. 360 Camera
9. External Flash
10. Photo Editing Software
It is also important to note that the popularity of film is becoming more mainstream again, meaning that a purely digital approach might not be the best way forward for your company. Digital photography is great for most companies and their purposes, as you can edit is into many different tones to suit your business’ message and branding. Film, however, can be useful for companies who are going for a retro vibe or want to appeal to an old-school aesthetic and want to convey authenticity.
The Importance of Investing in the Latest Photography Tech
As any professional photographer can tell you, it is the eye, not the tools that is most important. That being said, you will never get a professional or beautiful photograph from a mobile phone and with some basic editing apps available for free. You need to invest in the right tools in order to control the final product of your photo-shoot so that it matches your creative vision.
New tech offers exciting features that can truly give your images an edge. From lens filters to new editing tools available on software like Adobe Photoshop, there are endless creative opportunities for you to give your product photography and editorials a unique look and feel that will attract your customer base.
1. Professional Product Photography
Professional product photography needs a lot of set up and tools in order to get it to look right. You need the backdrop, unique items like a glass sheet to create a reflection, set up studio lights, and so much more. The more options you have available to you, the more exciting ways you can advertise your products that will capture the imaginations and hearts of different users around the world.
2. The Power of Editorial
Product photography can make items fly off the shelves and make your online store look professional and engaging. It is not, however, how you will get engagement and even sales through social media and other advertising channels. That is where editorials come into play. These images must tell a story, and the tools you use will change the tone and narrative.
When it comes to new technologies in photography, mirrorless cameras, 360 cameras, and drones are at the forefront. These will also make up the most significant chunk of your budget, so plan accordingly. These new tools will allow you to be unique and offer new perspectives that engage and thrill your customer base. Be inventive and creative, and research what secondary technologies and tools you can invest in to bring your vision further to life.