3 Things You Should Know About Big Data and How It’s Changing Business

The term big data has developed into quite the buzz-phrase over the past few years.

But what exactly is big data?

Well, in reality, it can mean all kinds of things depending on who you’re talking to.

Marketers use it as a term to describe the many pieces of data that they’ve collected about the people who buy their products/services.

Business owners use it to describe the information that they use to make smart decisions about their organization’s future.

Wikipedia says it’s, “a term for data sets that are so large or complex that traditional data processing applications are inadequate.”

No matter how you define it, one thing is clear; big data is changing the business world.

To help make sure you end up on the right side of those changes, let’s take a look at a few things you should know about big data.

#1 – It’s Being Used to Make Smarter Business Decisions

Making decisions about the future of an organization was once something that was done almost strictly through intuition.

You made a decision based on past experience and business acumen while hoping that it worked out for the best.

With big data, organizations are able to make smarter business decisions by using on-demand information about their business.

And while good data won’t guarantee good decisions, it makes it much easier for businesses to take calculated risks that are more likely to benefit their future.

#2 – It’s Causing a Fundamental Shift in the Business World

The fail fast and cheap approach is one of the past.

Businesses are beginning to understand that those many small failures can now be turned into small wins through the use of accurate data.

And, as more and more businesses see why big data matters, it’s going to continue to cause a fundamental shift in the business world.

#3 – It’s Not Just a Buzz Phrase

Just about everyone who has started a marketing blog over the past few years has made the term ‘big data’ a major part of their website content.

But, as popular as the term has become, it’s not just another overused buzz-phrase that will inevitably die out.

You see, when big data is understood and used effectively, it has the potential to change the course of an organization.

And, as more pertinent and accurate data is becoming available to businesses, it is helping executives within those businesses make decisions that constantly improve the state of their organization.


With the use of big data becoming prevalent in organizations from small businesses to large corporations, it’s hard to imagine a time in the near future where it won’t be relevant.

It’s enabling companies to improve aspects of their business within weeks or even days instead of months or years.

With those types of capabilities, it’s clear that the use of big data will only expand in the future.

It’s also clear that those organizations that refuse to use it are going to find it difficult to compete in the drastically evolving business world.

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