5 Reasons Why Your Business Should Invest in an SEO-Friendly Website

A website is an essential tool for your business, and you’d need developers to make them. If you’re considering getting developers for hire to create and maintain your business website, the first thing you need to ask from them is to make it SEO-friendly. Search Engine Optimization or SEO is the process of organically driving both high-quality and a high number of traffic to your website.

SEO is important in marketing your eCommerce business because it attracts the right customers without having to pay for advertisements. If you’re a developer looking to stand out with your engineering resume, then you must include your skills in building an SEO-friendly website. On the other hand, if you’re an entrepreneur looking to have a website built for your business, then it’s also just as essential that your hired professional developer employs the best SEO strategies.

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An SEO-friendly website provides the following advantages:

  1. Excellent User Experience

An SEO-friendly website is designed for optimum performance and structure that significantly enhances user experience. This doesn’t just help search engines to easily index and crawl your website, but it also makes an excellent impression to users. A user-friendly website is:

  • Easy to navigate so that users find the information that they’re looking for right away.
  • Speedy load times. The website quickly loads the page or information a user clicks on.
  • It is mobile-friendly. The website is also not just accessible from a mobile phone, but it’s also well-formatted and structured to maximize engagement.
  • Visually appealing. The content, images, videos and all the other elements of the website are designed and arranged in a way that fosters engagement with the users.
  1. Faster Turnover

To keep your customers happy and your business booming, you need to make sure that your website loads up fast. A fast-loading website can positively impact not only the SEO of your website, but also your potential for sales, ROI, excellent user experience and conversion rate.

A speedy website is important because:

  • It retains customers. According to Kissmetrics, a website page needs to load as fast as 2 seconds, and delaying any second can affect conversion.
  • A speedy website fosters excellent user experience and prompts users to perform your targeted action.
  • A slow website can also kill SEO. Customers want the best experience while on your site, and if they can’t find what they’re looking for right away, they’re likely to leave. This in turn affects traffic and ranking.
  1. Increase Organic Traffic

SEO-friendly websites have better and higher rankings in SERPs or search engine results pages, making them more visible on the web than their competitors. When you use the search bar for your query, the search engine comes up with a list of results containing that match what you want to search for. A website duly optimized for search engine are easily indexed and crawled by search engine algorithm, allowing it to appear first among the top results.

You’d want to have your website take the first few spots of the search results, and an SEO-friendly website can do just that. In turn, your site gets more clicks and impressions, resulting in increased organic traffic.

  1. It is Cost-Effective

An SEO-friendly website is also an excellent investment that keeps paying you back long-term. Unlike regular sites that run on ads, which also proves to be costly, an SEO-friendly website is already a marketing tool on its own. SEO is geared towards targeted traffic, attracting audience who are likely to pay for your business. Additionally, it doesn’t require hefty and recurring payments like ad campaigns, allowing you to increase your bottom line.

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While SEO is not a one-off marketing effort but it should be ongoing to maintain optimum performance, you are paying relatively less money for an excellent SEO-friendly website  but allowing you to enjoy long-term benefits.

  1. Builds Trust and Credibility

Ranking among the top SERPs allows your brand to make the impression to users that you offer valuable information to match their queries. It demonstrates social proof that your brand is an expert on the field, and that it provides an essential resource to meet their needs. It makes your brand more credible and trustworthy. And being both, your brand also gives users the confidence to do business with you.

Over time, such authority in the field helps your business generate new clientele, retain the old ones, and maximize your ROI.

Final Thoughts

If you have a long-term vision of growth for your eCommerce business, then it’s best to invest on an SEO-friendly website from the very start. You can always have any other website, but if it’s not fully optimized, your business won’t enjoy the same benefits mentioned above. Although you won’t see the results of an SEO-friendly website overnight, maintaining it will bring about positive impacts and improvements over time.

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