5 Software Programs Your Small Business Should Be Using Today

Every small business could benefit from strong software integrations. However, with all the options available, how do you choose? Do you select a program that makes it easier to message your customers? Do you choose an all-in-one platform that bundles everything together at a higher price point? Or do you opt for separate programs that make it easier for you to pick and choose the features you want? From software that enables you to align strategic priorities to solid P2P texting programs, here are a few choices you should consider.

1. CRM

Do you sometimes struggle to keep up with action items? Does it seem like your contact list keeps filling up and you’re not sure what to do? A CRM platform can help. From streamlining your overall sales funnel to giving you granular insights into your company’s priorities, a CRM can smooth out some of the jagged edges of daily business. Whether you’re a startup or a larger organization, integrating this software gives you a better look at how your customers are doing.

2. Goal-Setting Software

Setting goals is fundamental. Small teams and enterprises alike use goal-setting to develop targets, track key results, and observe KPIs in action. Choose an OKRs platform like Workboard. Workboard helps you develop key results, verify their progress, and tweak them as time goes on. Using Workboard can help you develop more reasonable strategic priorities. At the end of the quarter, you can review those company priorities on the Workboard platform to see what changes need to be made. While many software solutions aim to emulate what Workboard can do, few come close. Plus, setting up a Workboard account is simple and intuitive.

3. P2P Platforms

P2P, also known as peer to peer texting software, is incredibly useful for taking customer contact information and sending out concise messages in bulk. Startups use it to alert consumers of product developments. Large companies can announce events, policy changes, and new initiatives. All you need is a customer’s cell phone number. Instead of making dozens of phone calls, why not send a few text messages? Political campaigns and presidential campaigns use this sort of text messaging platform during the election cycle. Ditch the text bankers and do it yourself.

4. Social Media Management

Social media management platforms are great for companies of all sizes. Whether you struggle to hustle enough to post every day or you have issues following personal message best practices, dedicated social media technical support can help. If your social platforms aren’t currently one of your company’s priorities, you should rethink your approach to digital marketing. Socials give you the ability to truly connect with consumers and open up a two-way dialogue. It’s great for not only developing customer relationships but maintaining them as well.

5. SEO Software

If you’re not using SEO tools, add it to your action items. SEO is one of the top strategic priorities for businesses around the globe. It can help a business in San Francisco connect with one in Redwood City. It can help a startup in New York reach all the way to consumers in London. SEO increases your visibility and makes it easier to be spotted by consumers who are at the purchasing stage of the sales funnel. Smart SEO software can alert you to optimization errors, provide helpful tips for improvement, and even vet your content to see its ranking potential. It’s a clever way to do business in the digital age.

Leveraging sophisticated software can help your business step up in ways you might not have thought were possible. Whether you’re tracking key results or you’re realigning company priorities with OKRs, there is always a tool that can help you grow.