7 Ways Technology Has Helped the Small Business Owner

If you run a small business, it’s probably only you and maybe another couple of members of staff. It’s also very likely that your business runs on the tightest of budgets. Does that mean you can’t take advantage of technology? Absolutely not. The chances are there’s a technological solution waiting for you, and it’s not going to blow your budget. Here are seven ways in which technology can help you grow and organize your business.

  • Attract New Clients with an Awesome Website – an increasing number of consumers are going online when they want to research a product or service they’re buying. A web presence is vital if you want to increase the chance of being found on search engines. When your customers can look at your website, they’re going to be impressed by your professionalism. You don’t have to worry about hiring an expensive website designer either. Even if you’re not the most tech-savvy business person, you should be more than capable of creating a perfectly functional website. Use it to promote your services, special offers, inform customers and keep them engaged.
  • Take Advantage of Social Media – if you want to build stronger relationships with your customers you need to embrace social media. It’s the perfect platform for sharing high-value information, building trust and securing your position as an expert in your field.
  • Stay Connected on the Go with a Mobile Device – do your clients or employees need to reach you easily? Thanks to smartphones and other mobile devices you can now be available 24/7.
  • Use a Project Management System – do you have to keep track of lots of different appointments? You might benefit from using a calendar or project system for keeping information organized and centralized. It also comes in very handy when there are team members working together because they can access their schedules, client documents and share updates via one shared dashboard.
  • Make Use of the Cloud – if you have to keep important files or customer records then using off-site storage via a cloud means you don’t have to worry about losing all your data because it will be regularly backed up off-site. By using the cloud, it also makes it possible for the information to be accessed anywhere and for employees to work on a project together in real time.
  • The Latest Printers – technology has brought the latest printers well within the budget of a small business. Find a supplier such as The Cartridge People for the consumables, and you’ll be able to print to your heart’s content.
  • Streamline Payments – if you’ve got payments you need to keep track of and employees that need paying the administration side of your business can take up a lot of your time. Luckily, there are some very affordable programs you can use to digitize your paperwork, freeing up more time for the core aspects of your business.

This is just a small selection of the types of technology you’re able to take advantage of, even when you’re a small business owner working with a tight budget.

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