Saudi Arabia is establishing itself as a global leader in gaming and esports, driven by significant growth in competitive gaming, live events, and digital engagement. The esports fanbase in Saudi Arabia has expanded in recent years, with more players and tournaments emerging nationwide. Projections suggest the sector could double in size between 2022 and 2027. In 2022, most esports gamers were aged 18 to 24. The majority of participants are male, with few female gamers.
Social media plays a major role in promoting esports content worldwide, including in Saudi Arabia. YouTube Live remains the most popular platform for watching esports, with 50 percent of Saudi gamers watching it.
Instagram is now used by 33 percent of Saudi gamers for esports content, while X (formerly Twitter) is used by 31 percent. Facebook (29 percent) and TikTok (27 percent) are also growing as leading channels for gaming engagement. As social media becomes central to esports consumption, brands should prioritize targeted content strategies to reach this engaged audience.
Customized campaigns, influencer partnerships, and platform-specific storytelling are essential for capturing attention and driving authentic engagement in this competitive market. Traditional media also contributes to esports growth, with TV audience share in Saudi Arabia at 24 percent, just below the UAE’s 27 percent. This trend indicates broader mainstream acceptance of esports.
ICE Barcelona 2026: esports brands сontent tailored to the unique needs of each target market
In Saudi Arabia and many other countries, the esports content market and social media are expanding rapidly, driven by a large global audience. Revenue comes from streaming platforms like Twitch and YouTube, sponsorships, and media rights. In recent years, brands offering quality esports content have strengthened their market positions.
Participants in this niche can explore products from leading brands such as BETER at ICE Barcelona 2026.The BETER team will showcase its portfolio of fast, data-driven sports and esports content to support operators in a highly competitive market. The brand delivers 500,000+ esports events per year, including efootball, ebasketball, ehockey, and etennis leagues, supported by 24/7 live-streams.
