It looks like ADATA is entering the power supply market as they were showing off their brand new XPG Core Reactor family of performance-segment fully modular power supplies. These units will be available in 550W, 650W, 750W, and 850W version with all offering an 80 Plus Gold efficiency rating.
All of the models are very compact at only 140 mm in length and they are cooled by a 120 mm fluid-dynamic bearing fan. The 550W version has two 6+2 pin PCIe connectors, the 650W version has four and the rest will have six. Also all models 650W and above will come with two 4+4 pin EPS connectors.
These units feature a single +12V rail design and all of the over/under-voltage, overload, over-current, overheat, no-load operation, and short-circuit protections you would expect.
No word yet on pricing or availability.