ASRock Slashes Prices Of Their Lineup Of Arc Graphics Cards

ASRock has recently reduced prices on their range of Arc graphics cards, with the Challenger Arc A380 now available for $120 (previously $150), the Challenger Arc A750 8GB for $240 (previously $290), and the flagship Phantom Gaming Arc A770 8GB for $270 (previously $320) on Newegg. It is speculated that these price reductions may be a response to Intel’s previous price drops and may indicate that more price reductions are to come.

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ASRock’s price drop on its Arc A770 8 GB puts it in a more favorable position compared to NVIDIA’s RTX 3060, which despite recent price reductions, is still priced well above $300, and even up to $400 for certain partner models. AMD’s position in the market remains competitive, with ASRock’s RX 6600 XT offerings listed at $275, making it a tough choice between the RX 6600 XT and the Arc A770 8 GB. Additionally, the RX 6650 XT, which typically sells for $290, only $20 more than the discounted A770 8 GB, offers a slightly better performance.

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If ASRock can maintain this competitive pricing and if Intel’s driver team continues to improve the performance, stability and features of their graphics cards, the Arc line could become a serious competitor in the market, rather than just a novelty for beta testing.

Via TechPowerUp