During NVIDIA’s latest earnings call, CEO Jensen Huang talked about earnings and what drives demand. When discussing sales he noted a few things about NVIDIA’s RTX lineup of graphics cards and why buying one is the only reasonable thing to do.
He specifically said that “SUPER is off to a super start for and at this point, it’s a foregone conclusion that we’re going to buy a new graphics card, and it’s going to the last 2, 3, 4 years to not have ray tracing is just crazy. Ray tracing content just keeps coming out. And between the performance of SUPER and the fact that it has ray tracing hardware, it’s going to be super well positioned for throughout all of next year.”
So if you are going to buy a GPU and have it last 2-4 years, you have to “future proof” your system by buying an RTX GPU. NVIDIA is the only company currently offering a GPU with ray tracing capabilities, so they are the only choice for ray tracing enabled games.
We’ve already heard reports that AAA titles in the future will require a ray tracing-enabled GPU. Not sure how long it will be till we see that, but if NVIDIA throws enough money at a published we could see it happen.