In today’s digital world, videos make for a great content strategy. It is no longer a question of whether you should be making videos. Whether you want to promote your products or share your experiences, videos are a way to connect with your audience instantly.
Moreover, videos are entertaining, engaging, versatile, and one of the most profitable digital marketing tools. They can give you the most conversions and boost your sales. As the audience gets intrigued, it leads to better chances of people visiting your landing pages.
Other than the fact that videos give the best ROI, they are also a lot more fun to make. In today’s time of digital advancement, a mobile phone with a decent camera and a successful mic test is all you need to capture videos. For corporate videos, there are multiple free tools available that allow you to make videos like a pro.
However, uploading videos can be a whole different story. As you upload them to the channel of your choice, you may find it to be blurry or shaky. If you have been there, you would know how disappointing it can be.
What Causes Blurry Videos?
There are multiple reasons that can make your videos blurry. You may want to prepare a checklist if you make and upload videos often. The most common one is a lossy compression.
Social media channels compress your videos to make them smaller. When the compression is lossy, the quality of the video takes a hit. It happens because smaller videos don’t choke the bandwidth and hence, reduce the costs for the users.
Moreover, users can download small videos much faster. There is no wait-time, and the users can stay hooked. On the other hand, users tend to lose interest if the video takes longer to load.
Another reason that you could be facing this problem is a slow network connection. Video platforms have programs that calculate your data speed and adjust the quality of video accordingly. You may want to check your network connection before you press upload.
What Can You Do To Avoid Blurry Videos?
Understand The Screen Resolution
You have probably heard about screen resolution but don’t know what it means. In simplest terms, it is the dimension of your screen and is expressed in pixels. The most common resolutions are 1080p by 720p.
As you record your video, always make it a point to record it in the highest resolution. If your device has 1080X720 resolution, record it in 1080p.
It will allow you to make the edits without compromising on the quality of the video. You would have noticed that a video loses its sharpness when you try to zoom in. Recording the video at high resolution will resolve your problem.
After everything is done, set the resolution to 720p. As you compress your file from 1080p to 720p, the video will maintain its quality.
Select Vector Art
If you are in the field of making corporate videos, you would know how essential graphics are for the creatives. With intelligent use of graphics, you can easily make or break the design collaterals.
These are available as either raster or vector art. The main difference is that vector art does not use pixels. Due to this reason, you can enlarge vector art without compromising the quality of your content.
It is inadvisable to use raster art due to the challenges it can throw at you later. To avoid any problems later, make sure that you and your team are using the right format for the creatives.
Always Upload The Video With A Wi-Fi Connection
Your mobile speed may be good, but a patchy connection at the time of uploading the video can make it blurry. It happens because the video platforms decide the quality of your video based on your internet speed. If the mobile connection is irregular, your video will be blurry, no matter what you do.
To avoid this situation, always make it a point to connect with good Wi-Fi before uploading your video.
You Just Uploaded Your Video On YouTube
You can relax if you just uploaded your video on YouTube. The platform takes around half an hour to upload your video in the right quality.
At first, the platform uses a lower quality for quicker display. It again encodes the video and uploads it in the actual quality, which could be high-definition.
If significant time has passed after uploading your video, you may want to try it again. Sometimes, YouTube does not process the content properly. At 300 watch hours being uploaded every second, it happens at times.
Check Your YouTube Settings
You have an urgent deadline and want to send out emails with an embedded Gmail Video. However, the video is still blurry despite multiple attempts. Don’t worry, as the issue could be a simple one.
A simple check at this point is to see the video resolution on your device’s settings. By default, YouTube sets it to the highest. It happens because YouTube uses adaptive streaming to offer the best viewing experience.
As you set it to a low resolution, you may find your video to work just fine. If it happens, you can send out emails without any worries.
Use A Cloud-Based Service
More often than not, a video has to go through multiple stages of approvals within a team before it can be published. If the video is sent through emails, its quality may go for a toss due to the size limits of emails. Multiple compressions may reduce video quality beyond the limit and make it blurry.
You can avoid this situation by using cloud-based services for easy sharing of videos. It may take a bit more time to upload and download, but you can resolve your problem of blurry videos. All you will need to do later is share the link with the rest of the team.
Conclusion
Videos give the best ROI when it comes to creating great content for engaging the audience. With the tricks given above, you can maintain the quality of your videos and avoid them from being blurry.