Setting up a website requires a lot of decisions to be made, but few are as fundamental as choosing the best hosting server. You can have an excellent web developer, brilliant content, and a solid IT department, but if your hosting sucks, you’re in trouble.
This is because your hosting is the basis for everything working properly. Speed, reliability, and even the amount of spam you get, is largely dependent on your choice of host server.
How do you choose the best hosting for your website? As you can see in this FastComet Review, there are certain basic factors to look out for.
Determine Your Website’s Primary Function
In all likelihood, you’re planning on using your website for a number of different purposes. These days, inbound marketing is a must, and even commerce sites can make good use of a blog or resource page.
However, you should be able to identify one primary function. If you want to create a blog and also sell merch based on your blog, blogging is your primary function. If you want to sell motorbikes, and have an inbound blog providing quality information, e-commerce is your primary function.
Not everyone will be able to make such clear distinctions. Try identify what you would keep if you could only choose one function. Then choose your hosting server and plan accordingly.
Location, Location, Location
In today’s globalized world, location might not seem to matter so much. After all, some massive companies have employees and customers around the world. A blog written in Estonia may be popular with the people of the Philippines.
Nonetheless, chances are you are primarily targeting people in your own location. You also want the service that best suits where you are, so that you’re less likely to run into problems.
Therefore, you should find a host that has servers in a nearby location. This will make your website function that much faster, and today, even milliseconds make a difference.
While some services boast high speed, good functionality, and servers around the world, good customer service is make or break for a hosting service. After all, your website needs to be up and running 24/7 throughout the year. A crash at an inopportune time can cost you in both dollars and reputation.
That said, no hosting service is immune to problems. Even the best servers crash occasionally, especially when traffic surges more than expected. This is unavoidable, and not necessarily the host’s fault. However, how the hosting service deals with this is key. Those that are impossible to contact in times of crisis, take forever to get back up, and don’t have a plan B, are the hosts you should avoid.
To get the best information about customer service and how a host reacts in times of crisis, look at reviews from customers who have been using them for a long time. Glowing reviews are a good sign, even if there are one or two unsatisfied customers. But if the number of unsatisfied customers is high, glowing reviews are a little suspicious.
Do all the necessary research before choosing a host provider to avoid the worst case scenario. With a bit of work, you’ll find the perfect host for your needs.