Have you started your own computer repair business to use your tech skills to help people? Are you struggling to attract enough customers to make the profit you want to be making? Then this article is for you. Below, we’ll take you through three crucial steps to reach your full potential as a business.
SEO Is Your Friend
While we’re sure your skills are unmatched, there are still an enormous amount of other computer repair businesses out there – and unfortunately, you’re in competition both with them and the increasing number of DIYers fixing tech at home. Of course, you can never completely control who customers gravitate towards, and since familiarity and built-up trust also plays a part, you’re at a disadvantage as a newcomer. But even so, there are still several things you can do to at least bump yourself up a few places on Google.
Making an extra effort in the SEO department is one of these things. If you’re unfamiliar with the term, it’s short for search engine optimization – and, as you might be able to guess, it’s all about hitting the keywords that customers typically search for when looking for services like yours. If you read up on it, you’ll find that it’s also about using short sentences, encouraging language and much, much more. But while getting familiar might take a while, it’ll definitely pay off in the long run.
Create An Identity That Stands Out
Another thing that’ll make people remember you when they have their next tech crisis is a strong identity. But how do you start building that? Well, try asking yourself: What do I offer potential customers that my competitors don’t? This can be many things, and it doesn’t even necessarily have to be a specific repair service. If you’re e.g. excellent at remembering faces and providing friendly, helpful customer service, you can definitely also make this one of your USPs (short for “unique selling points”) – as long as you’re also still providing excellent, qualified repair service. But of course, if you do have a certain type of repair that you specialize in, make sure to feature this heavily in your branding.
Once you have an idea of your identity as a business, it’s time to establish a cohesive brand. Coming up with a fitting business name usually makes it way easier to fill in the remaining blanks. To get started, try writing down as many words as possible describing your business and see if some of them can be combined into a name. If you’re stuck, try using one of the many online tools available to generate a name for your computer repair business. A little help and inspiration goes a long way in helping you find a catchy, memorable and unique name for your repair business.
Spread The Word About Your Business
Do you have your brand, identity and SEO on lock? If so, it’s time to get your business out there and make sure potential customers know about it. Of course, SEO will contribute to scoring you a higher place on Google searches – but if you really want to get the ball rolling, you’re going to have to do more than that. To get a hold of people in need of repairs in your neighborhood, advertise outside your store and post updates regularly on local Facebook groups. Email marketing is also a powerful tool, if you manage to get people to subscribe. Let customers know about your newsletter after paying, provide tips, tricks and discounts. By staying in touch and being helpful in their daily lives, you build valuable connections with customers that will often lead them right back to you the next time they need a repair.