As a business, you must ensure that your consumers can easily pay for their purchases. To put it simply, your checkout page is essential. Your website’s checkout system is where customers check out their purchases. There, they pass over their credit card details and eventually hand over their hard-earned money. Instead of just adding PayPal as a payment option on your website, if you want to improve customer satisfaction and boost revenue, you need to take complete control of the checkout process.
Provide a Variety of Options for Payment
Even though it seems self-evident, some websites only accept one form of payment. Offering every possible payment option isn’t required or even viable, but it’s a good idea to look at your target audience to determine what they prefer. The vast majority of users that come to your website will then be captured. Direct money transfers and payments from all major credit cards, for example, would be a wonderful combo. In the end, who you’re catering to is the most important factor in your decision-making process.
Make it possible to make payments without having an account
In addition, why would anybody want to construct an obstacle that prevents customers from making a purchase? Forcing consumers to create an account is a significant conversion killer since it is overly invasive for first-time clients. According to Wonderful Magazine, the most common reason people don’t want to sign up for a new account is that they anticipate getting a barrage of promotional emails. It also said that many consumers don’t understand why they need to create an account to purchase a product from an online retailer when they don’t have to do so in a physical shop. Adding extra information for consumers to fill out and delaying the payment process is another drawback. Follow Apple’s example and allow consumers to check out as a guest to make it easy for them to buy from you and guarantee that you get paid for it.
Ensure that the design is seamless
Everything should be as uniform as feasible from a branding standpoint. This implies that you should use the same colors, fonts, and design elements on your checkout page as you do on the rest of your website to improve brand recognition. The front is ready-made for you by certain online payment providers, but you lose control over the appearance and feel of your checkout page in exchange. When confronted with a checkout page that’s different from the website they were buying on, it’s normal for people to be cautious. Keep your design consistent across all platforms, particularly on your checkout page, to enhance brand recognition.
Never Send People in the Wrong Direction
You put a lot of effort into attracting visitors to your website. Why take them to a different website to make a payment? Using a provider like PayPal, which takes customers to a checkout page after they leave your website, has this drawback. As a result, clients feel as though they’re handing over their money to a different firm than the one, they’re purchasing from. You want your business’s name to be the last thing in their thoughts after they’re done checking out and making a payment.
Make It Easier to Correct Errors
The fact that we all make errors is unavoidable. Occasionally, a zip code is forgotten or an email address fails to include the “@” symbol. To find out what went wrong, many customers don’t understand they have to go all the way to the top of a checkout page that displays an error message. Error messages are best shown in the area where they happened. It’s also a good idea to keep a record of the information that customers provide when they make a payment. There is nothing more frustrating than having to resubmit all of your data again because you made one dumb error in a lengthy form.
Only necessary request information
You want to keep the quantity of information you ask for to a minimum, just as when you’re developing an email list. Having to fill out a form with information that isn’t essential for completing a purchase is the worst thing that can happen to a conversion. To make things even more difficult, you may add a lengthy list of fields to fill out.