When you consider the fact that the majority of web browsing takes place on mobile devices, the importance of mobile marketing for your business becomes obvious. No matter what type of business you own, using marketing campaigns that are optimized for mobile users is essential to the growth and success of your brand. Even if you’re not familiar with this aspect of marketing, there are plenty of simple things you can do on your own, including the suggestions listed below.
Start With a Reliable Network
The time it takes for your website or app to load on mobile devices will affect the visitor’s experience and determine whether or not they will return to your site in the future. When you make use of an IPX network, you can boost the speed and reliability of your site. In an age when security is an increasing concern for businesses, you’ll want to use services that look at all aspects of eCommerce and positively impact how those features affect the business/customer relationship. An IPX network will connect with other IPX providers to create an expansive global network that will help anyone in the world connect to your site securely and efficiently. It allows you to offer that same quality of service to all of your online visitors without negatively impacting your operating costs.
Make Sure Your Website is Mobile-Friendly
We’re getting closer to a stage at which making sure every website is mobile-friendly will just be a basic assumption in the same way that we assume every business has an online website. At present, it is necessary to make sure your site is optimized for mobile use to ensure all of your site visitors are having the same experiences in interacting with your site. If your website isn’t mobile-friendly, pages may not fit smaller screens, images will be difficult to see, and menus may not function properly. This can chase potential customers away from your site, so it’s wise to check the functionality of your site. The best way to do this is to visit your website from your own mobile device and use it as a customer would use it. This will help you evaluate the practical use of the site.
Create a Mobile App
Even though you have already optimized your website for mobile use, you should also create a mobile app and make your customers aware of it. While this may seem redundant, it’s one of the most effective ways of passively marketing your business. New consumers will find your site via online searches, and those search results will direct users to your mobile-friendly website. However, once you interact with a customer and convince them to download your app, you’ll be creating an icon on their phone that will keep your business present in their lives. Every time they look at their phone, they will look at the icon for your app. This reminds them of your business and prompts them to use your app to buy your products or place orders, serving as a continuous call to action for your brand.
Switch on Mobile Ads
There are now many advertising services that offer the option of using mobile ads that show up in free apps. By making use of this type of paid advertising, you can extend your reach and boost your conversion rate. Just as you can optimize your online ads to reach a specific demographic, you can also customize your mobile apps to help you reach the consumers most likely to visit your site. By refining the criteria used in displaying your ad, mobile advertising services use algorithms to evaluate search patterns and app downloads to determine which users fit your specified demographic. This will help you save on advertising costs by only targeting those who are likely to click on an in-app banner ad for your site or products.
Start Using SMS Marketing
Contacting potential customers via SMS or text messaging services is another trend that’s on the rise and for good reason. While email marketing can be effective, most users are more likely to open a text message than an email. This is because text messages are brief and can be easily read on the go. If the message interests the recipient, they’re also more likely to click the attached link. While this can work to your advantage, it also makes it more important to create eye-catching content that generates interest instantly. This is an opportunity to be direct and quickly mention a sale, contest, or other promotion.
Offer Something of Value Often
Whether you prefer email marketing, SMS messages, or other forms of communication with your customers, be sure to offer them something of value in every message. This can be something as simple as describing how a new product might benefit them, or you can offer discount codes that can be used for online purchases. It will also be helpful to offer free giveaways and contests when it’s economically feasible to do so. Remember that claiming a free prize will bring consumers into your store or to your website. Once they’re interacting with your business, they’re more likely to buy other products that catch their attention. When you’re consistently offering something of value, your customers are more likely to follow your social media pages as well. As they like, comment, or share your social media posts, they will drive more users to your pages and to your website. The traffic you generate will all be a result of the positive interactions you initiate with free products, contests, and discounts.
If you have tried these options and you don’t feel as though your business is growing as well as it should, it may be time to consult a professional service. A marketing company that has experience in mobile marketing optimization can be a worthwhile investment. They can analyze your previous attempts and show you how to refine your tactics to get better results. Refining your strategy will help you reach more of the mobile users who make up a large portion of your consumer base.