How Video Can Improve A Business Website

Those who want to create an attractive, informative, and engaging website should focus their attention on video marketing. There are multiple ways you can introduce the marketing tactic into your landing pages. Learn how video can improve a business website.

Effectively Promote Your Product

Product videos can be an effective way to promote an item or service to web visitors. As one-third of online activity is spent watching online videos, people might be more willing to watch a video over reading text on a landing page, so it could help potential customers to make an informed choice. Throughout the video, you can detail how the product feels, what it is made from, and then demonstrate how it can improve their lives.

Create a Corporate Video to Humanize Your Brand

If you want to introduce your company, goods, and services to your customers, you should utilize the power of video technology to create a professional corporate video. Enlist the help of talented video producers to tell your brand’s story to your audience, which will also reflect your branding and company’s vision. It can also showcase your personality and humanize your business, which can make people want to buy your products or services.

Bring Your Testimonials to Life to Boost Trust

Impartial testimonials can help your audience make an informed decision on your brand, as they can read about satisfied customers’ positive experiences. As a result, it can increase authenticity and interest in your company, so they will be more likely to make a purchase. In addition to adding written testimonials on your website, upload video testimonials from past customers who will express their happiness with your products and/or services.

Create How-To Videos to Showcase Your Knowledge

How-to videos will allow your brand to convey its knowledge and experience to customers, which can establish your business as an industry thought leader. For instance, if your company sells cars, you could offer how-to videos on how to effectively maintain a vehicle throughout the years, such as effectively changing a tire, washing a car, or choosing the right motor oil for a vehicle. Also, as 92% of mobile users share videos with others, users might be more likely to share your how-to campaigns with their loved ones on social media, so it can broaden your reach and drive more traffic to your website.

Regularly Add New Videos to Attract Subscribers

Studies in recent years have shown YouTube experiences one billion views every day, so it is a powerful video platform to use to connect with your demographic. The more engaging videos you create, the more subscribers you will acquire throughout the years, and the more people that will visit your business website.

If you want to increase your brand recognition, you should aim to regularly add new videos to your website and YouTube channel. Don’t forget to encourage users to subscribe to your profile, so they can continually view your latest videos, which can potentially increase brand loyalty and encourage return visits to your site. While it can take time and a great deal of hard work to build a strong YouTube fanbase, it can substantially increase your business prospects, so it can provide a great return on investment when executed well.

About Author