Intel Admits Losing Market Share to AMD, Vows to be More Aggressive

As the battle between Intel and AMD continues the first instances of Intel admitting it lost some market share to AMD have finally occurred. At the Citi Global Tech Conference, Jason Grebe, Intel’ Corporate Vice President, General manager Cloud Platforms and Technology Group confirmed that Intel had lost some market share to AMD and highlighted further challenges that the company will have to tackle to maintain its leading share of the market.

Upon being asked about Intel’s market share, Jason Grebe had the following to say:

In general, if there is a CPU sale happening on the planet, we want to be involved in it. So we don’t look at any segment of the market and say, okay, we are going to walk away from that segment or that we’re not be interested there. We want to aggressively compete in all segments. As we have gone through the supply issue kind of in the last six to 12 months on the PC side, we had to walk away from some low-end mobile share as well as some channel desktop share. But as we continue to improve our supply situation, we’ll continue to get more aggressive there. – Jason Grebe, Intel.

While Jason did not specifically say their loss in market share was due to AMD, he did admit that the company lost market share in both mobile and desktop segments. One of the main reasons for this is AMD’s Zen 2 offerings are providing a very competitive performance at a much lower cost. It also does not help that Intel has run into a supply issue and had to ramp up 14nm products since 10nm was not ready yet and lost market share because of that as well.

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